Qatar Airways is the state-owned flag carrier of Qatar. Headquartered in the Qatar Airways Tower in Doha, the airline operates a hub-and-spoke network, linking over 150 international destinations across Africa, Asia, Europe, the Americas, and Oceania from its base at Hamad International Airport, using a fleet of more than 200 aircraft.
Qatar Airways needed a range of different videos across 30 territories: These included 360 videos, a drone shots, landscape videos and portrait and vertical versions, plus two panoramic stings – per location. They needed the footage to be raw and immersive.
A dedicated lead producer ran the entire operation for Qatar. This ensured quality and consistency across all the geographies, teams and shots.
A master video spec, (video style guide) was developed and then circulated across over 40 local crews.
The Wooshii producer ensured that:
- All licences (especially for drone footage was acquired)
- Schedules and shoot days were booked along with any access requirements
- The same equipment was used across crews to ensure a consistency of shot
Once the footage was received the producer then central controlled all the final editing and grading of all the shots for final delivery to Qatar Airways.