Mixed Media Video
for Global Businesses
Mixed media is on the rise.
And it’s no surprise really, as mixed media is one of the most cost effective, adaptable and visually engaging formats out there. Mixed media allows you to be flexible with content – you can even combine pre-existing assets with freshly cut visuals.
If you’re feeling like your existing content is looking a little dated, why not bring onboard a Creative Director to add fresh perspective? They’ve worked with enterprise companies just like yours to transform tired campaigns and complex messages into impactful stories.
How can mixed media video be used to enhance my brand’s marketing strategy?
Mixed media video can be used to enhance a brand’s marketing strategy by creating visually engaging and dynamic content that can grab the attention of viewers and effectively communicate the brand’s message. This can be achieved by combining different types of media such as animation, live-action footage, and graphics to create a unique and memorable visual experience. Mixed media video can also be used to showcase multiple products or services, or to tell a brand’s story in an engaging and creative way. Additionally, mixed media video can be used across multiple platforms such as social media, websites, and television, to reach a wide audience and increase brand awareness.
How long does it take to create a mixed media video?
The time it takes to create a mixed media video can vary greatly depending on the complexity of the project, the number of techniques used, and the size of the production team.
The pre-production process, which includes developing the concept, storyboarding, scripting, and casting, can take several weeks to a month. The production process, which includes filming, animation, and motion graphics, can take anywhere from a few weeks to a couple of months. Finally, the post-production process, which includes editing, color correction, sound design, and visual effects, can take several weeks to a couple of months. It’s important to note that the time frame of a project can also depend on your availability to review and provide feedback, as well as the size of the production team.
How can I use mixed media to create a more engaging and dynamic video experience?
There are several ways we use mixed media to create a more engaging and dynamic video experience:
-Combining animation and live-action footage: This technique can be used to create a seamless blend of the real and the imaginary, and can help to bring a sense of realism to your animation.
-Using different animation styles: By using different animation styles, you can add visual interest and variety to your video, and create a sense of movement and energy.
-Combining 2D and 3D animation: This technique can be used to create a sense of depth and dimensionality, and can make your animation more visually interesting.
-Using visual effects: Visual effects such as particle effects, explosions, and lighting can add a sense of realism and excitement to your video.
-Incorporating motion graphics: Motion graphics can be used to create engaging infographics, charts, and diagrams that help to explain complex information in an easy-to-understand way.
-Using stop-motion animation: This technique can be used to create a sense of tactile realism and can help to make your animation feel more organic and natural.
-Using AR and VR: Mixed reality techniques can add a new level of engagement and immersion to your video, making it more dynamic and interactive.
How much will it cost to produce a mixed media video?
Measuring the success and ROI of your video marketing efforts is essential to make informed decisions about your strategy. With video production from Wooshii and performance management through our dashboard WooshiiInsight, you’ll have all the data you need to track key metrics, video performance and competitive benchmarking. Here’s what to focus on:
-Views: How many people are watching your videos? Are they the right people? How long are they watching for? WooshiiInsight brings all your video content together in one place, and helps you track performance across a multitude of metrics, including all traditional performance indicators and proprietary Wooshii rankings such as return on production investment and quality score.
-Engagement: People love to share, like, and comment on videos that engage them. Keep track of those metrics to see how your audience is responding.
-Conversion rate: Are your videos driving the desired action, like filling out a form or making a purchase? Track this metric to see how effective your videos are at converting viewers into leads.
-ROI: Finally, you’ll want to calculate the return on investment (ROI) of your video marketing efforts. To do this, subtract your total video production and promotion costs from the total revenue generated by your videos. With Wooshii’s help, you can easily measure your ROI and see how your video marketing efforts are impacting your bottom line.
Discover more about WooshiiInsight – our very own platform that monitors metrics across different channels, coupled with monthly commentary from our video experts, designed to help you make informed decisions about how to optimise and improve your strategy moving forward.
Get in touch
Got a specific project in mind? Looking to change suppliers? Or perhaps you’re just after a bit of guidance on how to optimise your video marketing strategy? Chat to our team today and see how we can help.