Global Video Production for TV
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Contrary to popular belief, TV is not going out of style.
TV has an unrivalled ability to reach huge global audiences. It demonstrates the scale and value of your brand and is a highly impactful way to build brand awareness with consumers.
With the likes of Netflix and Amazon Prime set to add cheaper, ad-based subscription packages, now’s the time to get in on a slice of the action.
When it comes to TV content, the importance of high quality creative and production goes without saying. But we know that what really matters to our clients is how effective it is as an ROI driver for their business.
We’ve worked on lots of TV advertising projects, so let’s chat about your challenges and see how we can help overcome them.
59%
of marketers said that they will be increasing their budgets for advanced TV advertising in 2022
86%
of TV ads continue to deliver high ROI, even after the campaign has finished
88%
of people have proceeded to purchase a product or service after watching a brand video
How can we measure the effectiveness of our TV ad campaign?
Measuring the success and ROI of your finance video marketing efforts is essential to make informed decisions about your strategy. With video production from Wooshii and performance management through our dashboard WooshiiInsight, you’ll have all the data you need to track key metrics, video performance and competitive benchmarking. Here’s what to focus on:
-Views: How many people are watching your videos? Are they the right people? How long are they watching for? WooshiiInsight brings all your video content together in one place, and helps you track performance across a multitude of metrics, including all traditional performance indicators and proprietary Wooshii rankings such as return on production investment and quality score.
-Engagement: People love to share, like, and comment on videos that engage them. Keep track of those metrics to see how your audience is responding.
-Conversion rate: Are your videos driving the desired action, like filling out a form or making a purchase? Track this metric to see how effective your videos are at converting viewers into leads.
-ROI: Finally, you’ll want to calculate the return on investment (ROI) of your video marketing efforts. To do this, subtract your total video production and promotion costs from the total revenue generated by your videos. With Wooshii’s help, you can easily measure your ROI and see how your video marketing efforts are impacting your bottom line.
Discover more about WooshiiInsight – our very own platform that monitors metrics across different channels, coupled with monthly commentary from our video experts, designed to help you make informed decisions about how to optimise and improve your strategy moving forward.
How can we target specific demographics with our TV ad campaign?
-Demographic targeting: This involves selecting specific age groups, genders, income levels, or education levels to reach with your ads.
-Geographic targeting: This allows you to target specific regions or areas, such as cities, states, or zip codes.
-Behavioral targeting: This targets viewers based on their past viewing habits, such as the types of shows they watch or the time of day they watch TV.
-Dayparting: This is the practice of scheduling TV ads to air during specific times of the day-, such as during primetime or daytime. This can be used to target different demographics, such as working professionals or stay-at-home parents.
-Programmatic TV: This method allows you to reach specific audiences by buying ad inventory programmatically through an automated platform.
Tip: It’s important to keep in mind that TV audience data is not as granular as digital audience data and it’s important to work with a media agency or a company that specialises in TV ad buying to help you identify the best ways to reach your desired demographic.
How can we compete with the increasing shift towards digital advertising?
There are several strategies you can use to compete with the increasing shift towards digital advertising:
-Embrace the shift: Instead of viewing the shift towards digital advertising as a threat, embrace it as an opportunity to expand your reach and engage with your target audience in new ways. Consider incorporating digital advertising tactics such as social media advertising, programmatic advertising, and search engine marketing into your overall advertising strategy.
-Use data and analytics: Use data and analytics to track the performance of your advertising campaigns and make data-driven decisions about where to allocate your ad spend. This will help you identify which channels are delivering the best ROI and adjust your strategy accordingly.
-Use cross-platform advertising: Take advantage of the ability to reach your target audience across multiple platforms, including TV, digital, and mobile. This will help you reach a wider audience and increase your chances of connecting with potential customers.
-Create compelling content: Create engaging, high-quality content that will resonate with your target audience. This will help you stand out in a crowded digital landscape and increase the chances of your message being seen and heard.
-Measure and Optimise: Continuously measure your campaigns and optimise them to increase their performance. Use A/B testing, attribution modelling and other methods to understand what’s working and what’s not.
-Innovate: Stay on top of the latest advertising trends and technologies and explore ways to incorporate them into your strategy.
How can we optimise our TV ad budget for maximum ROI?
There are several strategies you can use to optimise your TV ad budget for maximum return on investment (ROI):
-Identify your target audience: Understand who you want to reach with your TV ads and where they are most likely to be found. This will help you select the right channels and programming to reach your target demographic.
-Use demographic targeting: By targeting specific age groups, genders, income levels, or education levels, you can ensure that your ads are reaching the right audience and not wasting ad spend on viewers who are unlikely to be interested in your product or service.
-Use geographic targeting: By targeting specific regions or areas, you can reach viewers in the markets where your product or service is most popular or in areas where you want to expand your business.
-Take advantage of ad bundles: Many TV networks offer ad bundles that allow you to purchase multiple spots at a discounted rate. This can help you maximize your ad spend by reaching a larger audience at a lower cost per spot.
-Use data analytics: Use data analytics to track the performance of your TV ad campaign and make adjustments as needed. This will allow you to see which ads are resonating with viewers and which are not, so you can optimize your ad spend accordingly.
Measure your ROI: It’s important to establish your key performance indicators (KPIs) and track them during and after your campaign to measure your ROI.
Discover more about WooshiiInsight – our very own platform that monitors metrics across different channels, coupled with monthly commentary from our video experts, designed to help you make informed decisions about how to optimise and improve your strategy moving forward.
How much does it cost to produce a TV ad?
We can help with any kind of video production, and we’ve expertise in all the nitty gritty too—from script writing to casting, directing and editing. Our basic video projects start at £10,000, but prices vary depending on the scope and scale of your project. If you’ve got your marketing strategy nailed for this year, get in touch and let’s talk about how video can make it even more valuable for your business!
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