Global Video Services for the Biotech Industry
Trusted by
Video production services
for the Biotechnology industry.
Due to the highly technical nature of the industry, explaining processes and product launches can be tricky. Written copy can quickly turn people off and over-simplistic infographics run the risk of trivialising important messages. Our Creative Directors add fresh perspective to your entire video marketing strategy and transform complex messages into impactful stories, using compelling narratives to communicate technical messages in an impactful and visually exciting way.
We’ve created award winning marketing videos for major Biotech companies across many different styles including: product explainer videos, testimonial videos, event live streaming, how-to videos and many other styles. All created with the goal to deliver a video content marketing strategy that inspires action for an internal and external audience.
The opportunities with video marketing are endless.
Bring Biotech to life through the power of video.
Check out our brand new free insight report – bringing together video marketing insight from thought leaders alongside research and commentary from video production experts. Outlining 3 key steps to making video marketing more impactful for biotech companies, with best in class case studies and tools to scale and deliver a winning video content strategy to your target audience.
DOWNLOAD: Biotech Video Insight Report
Did you know, in 2021 we partnered with over 25 global Pharmaceutical & Biotech companies on more than 65 projects – supercharging their video strategies and creating impactful content to support their internal and external objectives.
“I’ve worked with both large and small production companies and Wooshii gives you much more flexibility and collaboration than you get in a mom and pop shop because they have hired people who have expertise in pre-production, creative design and post production, the whole gamut. And that’s why I reached out to Wooshii because I wanted that support and flexibility to build out the right stories.”
Cameron Smurthwaite, Akoya Biosciences
How can we use video to explain complex scientific concepts and technologies to our audience?
-Use animation: Animation can be an effective way to explain complex concepts and processes in a clear and engaging way. It’s a great format for visualising abstract ideas and helping your audience better understand how the product or service would benefit them.
-Use infographics: Infographics can be used to present information in a clear and concise way. They can also be used to explain complex messages, by breaking them down into smaller parts and using supporting visuals.
-Use interviews with experts: Testimonial interviews with key stakeholders or industry experts are an impactful way to explain complex concepts and technologies. Experts can provide explanations and examples that are tailored to the audience, while stakeholders could describe the background of the company or product.
-Use real-world examples: Use real-world examples to illustrate how the technology or concept is applied in practical situations – perhaps a customer testimonial or a demonstration video. This style of video really helps to make information more relatable for your audience, while building trust and credibility in your offering.
-Use storytelling: Imagine watching a film where they just told you the ending, without any of the backstory or build up. Hardly a box office bestseller! This is also the case when it comes to corporate video. Using storytelling techniques to build the structure and cadence of your video will make the information more engaging and memorable, helping to maintain your audience’s attention and drive higher levels of recall and adoption.
-Keep it simple: Avoid using super-technical jargon. It might sound impressive, but it can leave your audience bamboozled if they’re not familiar.
Top tip: It can be a good idea to test your video with a sample audience to ensure it’s effective in delivering the message and achieving your objective. It’s also important to consider the audience’s background and what kind of information they are likely to be familiar with, so the video can be adjusted accordingly.
How can we use video to showcase the benefits and real-world applications of our biotech products and solutions?
-Use video case studies: Highlight real-world examples of how your products and solutions have been used to solve problems or improve processes for other companies and customers. This will help to demonstrate the value and effectiveness of your offering in an authentic way.
-Use customer testimonials: Include customer testimonials in your video strategy – showcasing the benefits of your biotech products or solutions from the perspective of the buyer. This can help to build trust and credibility as viewers hear from others who have had success with your products and solutions.
-Use animation: Create animated videos that demonstrate the benefits and real-world applications of your biotech products and solutions. Animation can be a powerful tool for visualising abstract ideas and processes, making them easier to understand.
-Use infographics: Use infographics to present information in a clear and concise way. They can be used to explain complex concepts and technologies in an easy-to-understand way by breaking them down into smaller parts and using visuals to support the information.
-Use live-action footage: Use live-action footage to showcase the biotech products and solutions in action. This can help to demonstrate the capabilities and features of the products and solutions in a more engaging way, and you can get creative with how you deliver the information.
-Use storytelling: Using storytelling techniques to build the structure and cadence of your video will make the information more engaging and memorable, helping to maintain your audience’s attention and drive higher levels of recall and adoption.
By working with Wooshii, you’ll be able to make videos that explain even the most complex concepts in a way that everyone will understand. And with a little bit of fun thrown in, you’ll make a lasting impression and drive tangible results for your business.
What are the best video production techniques for creating engaging and informative videos about biotech products and solutions?
The world is your oyster! From animation or testimonials, to live-action or explainers – which style you choose ultimately depends on your audience and your objectives. Share your goals with your video agency who will be able to provide you with different examples and prices to choose from.
-Use storytelling: Imagine watching a film where they just told you the ending, without any of the backstory or build up. Hardly a box office bestseller! This is also the case when it comes to corporate video. Using storytelling techniques to build the structure and cadence of your video will make the information more engaging and memorable, helping to maintain your audience’s attention and drive higher levels of recall and adoption.
-Quality footage: Shooting high-quality footage of your products or solutions in action, whether it’s through a 3D animation or a live-action footage, is a must. The better quality the footage, the more credible and premium your product will be perceived.
-Audio: The addition of sound effects and music/audio can help to create a more engaging and memorable video experience. Think of the impact
-Use of subtitles: consider adding subtitles to the video for people who are hearing impaired or for those who might be watching the video in a noisy environment.
-Translations: translating your video into different languages is a fast and cost-effective way to maximise the impact of your message and cater to global audiences.
Using a mix of different types of videos, such as live-action, animation, and infographics, keeps the audience engaged and interested. Check out all the different video styles we can support with.
How can we use video to build trust and establish our brand as an authority in the biotech industry?
-Expert interviews: Use video to interview experts in the biotech field, such as scientists, researchers, and doctors. This can help to establish the brand as a source of credible and reliable information.
-Case studies and testimonials: Use video to showcase real-world examples of how your company’s products and solutions have helped buyers. This can help to build trust and credibility with potential customers.
-Educational content: Using video to create educational content that explains complex biotech concepts and technologies in a clear and engaging way helps to establish the brand as an authority in the field.
-Transparency: Use video to show behind the scenes of the research, development, and manufacturing process of the product and solutions. This can build trust by showing the company’s commitment to safety, quality, and efficacy.
-Brand storytelling: Use video to tell the brand’s story and mission, this can help to establish an emotional connection with the audience and build trust.
Building trust through video marketing takes time and consistency, which is why it’s essential to have a clear strategy and consistent messaging throughout your campaigns. For over 10 years we’ve been helping global enterprise organisations maintain consistency in the messaging, tone, branding and quality of their video strategies, as well as making sure that each and every video is developed to support and deliver against overarching goals and objectives.
How much does it cost to produce a video?
We’re available to help with any kind of video production, and we can do it all—from script writing to casting to directing and editing. Our video projects usually start at £10,000, but prices vary depending on the scope and scale of your project. If you’re looking to get started on something new, get in touch!
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