-View count: The number of views a video has received is a good indicator of its overall reach and engagement.

-Watch time: The total amount of time viewers spend watching a video can provide insights into how engaging and interesting the content is.

-Click-through rate (CTR): The number of clicks on a video or a call-to-action (CTA) divided by the number of views can indicate how well the video is driving conversions.

-Engagement rate: The percentage of viewers who engage with a video by commenting, sharing, or clicking on a CTA can provide insights into how well the video is resonating with its audience.

-Audience retention: The percentage of viewers who watch a video until the end can indicate how well the video is holding their attention.

-Return on Investment (ROI): This metric compares the revenue generated from the video campaign to the cost of creating and distributing the video. It’s a good measure to see if the campaign is profitable or not.

-Brand Lift: This metric measures the effectiveness of the video in increasing brand awareness, consideration, and favorability.

-Traffic: The number of visitors to the website after watching the video.

Have you heard of Wooshii.insight? It’s our very own platform designed for enterprises. It collates and monitors these metrics (and more) from all of your platforms – helping to measure the success of your video marketing efforts and providing valuable insight and recommendations for improvements. It helps our clients make informed decisions on how to optimise and improve their future video production strategy.

-Showcase your expertise: Create videos that demonstrate your knowledge and expertise in the automotive industry. This can include product demos, how-to guides, and industry-specific tips and tricks.

-Highlight customer testimonials: Share customer testimonials in the form of video case studies, which can help establish credibility and build trust with potential customers.

-Share behind-the-scenes content: Create videos that give viewers a behind-the-scenes look at your company, including the people, processes, and technology that make your brand unique.

-Use Influencer marketing: Partner with reputable and well-respected influencers in the automotive industry to promote your brand and products.

-Create educational content: Create educational content that provides valuable information about the industry and related topics. This will help you establish your brand as a credible and reliable source of information.

-Use data and statistics: Use data and statistics to back up your claims and position your brand as an industry thought leader.

-Be transparent: Use video to showcase your company’s values, mission, and transparency. This will help build trust and establish a connection with your audience.

-Use storytelling: Use storytelling to create an emotional connection with your audience and help them understand and relate to your brand.

Keep in mind that building trust and establishing authority takes time and consistent effort. It is important to use a variety of different video formats and distribute them across various platforms to reach the widest audience possible.

-Product demos and walkthroughs: Create videos that showcase the features and benefits of your automotive products. These can include product demos, walkthroughs, and virtual test drives.

-Comparison videos: Compare your products to those of your competitors to highlight why your products are superior.
Use storytelling: Use storytelling to create an emotional connection with your audience and make them feel like they know you and your brand.

-Use customer testimonials: Share customer testimonials in the form of video case studies, which can help establish credibility and build trust with potential customers.

-Use calls-to-action: Include clear calls-to-action (CTA) at the end of your videos that encourage viewers to take the next step, whether it be visiting your website, making a phone call, or scheduling a test drive.

-Use video in your email campaigns: Add videos to your email campaigns to increase open rates and click-through rates.

-Use video retargeting: Retarget viewers who have watched your videos with targeted ads to increase the chances of converting them into customers.

-Use video on your landing pages: Add videos to your landing pages to increase conversion rates.

-Use video SEO: Optimize your videos for search engines by including relevant keywords, meta tags, and video sitemaps. This will help your videos appear in search results, increasing the chances of driving sales.

Tip: Use different video formats and distribute them across various platforms to reach the widest audience possible. A/B testing can be used to see which video format, length and message is more effective.

-Action shots: Use action shots to show the car in motion and highlight its performance capabilities. This can include footage of the car driving on the road, on a track, or in off-road conditions.

-Slow-motion shots: Use slow-motion shots to highlight specific features or details of the car, such as its engine, suspension, or braking system.

-Aerial footage: Use aerial footage, such as drone shots, to give a bird’s-eye view of the car and its surroundings. This can be useful for showing off the car’s design and exterior features.

-Interior shots: Use interior shots to showcase the car’s comfort, technology, and design features. This can include footage of the car’s dashboard, seating, and infotainment system.

-360-degree shots: Use 360-degree shots to give viewers an immersive look at the car from all angles. This can be useful for showcasing the car’s exterior and interior features.

-Cutaways: Use cutaways to show the car’s features such as engine, steering, braking system, and more, in more detail.

-Time-lapse: Use time-lapse to show the process of making the car, this can be the manufacturing, assembly, and testing process, it could help to build trust and authority to the brand and the product.

-Use animation: Use animation to explain the car’s features, capabilities, and technologies in a clear and engaging way.

How can the team at Wooshii assist? With our vast experience in the automotive industry, we can help to ensure that your videos showcase your product’s features and capabilities in a way that’s compelling and easy to understand for your audience.

We’re available to help with any kind of video production, and we can do it all—from script writing to casting to directing and editing. Our video projects usually start at £10,000, but prices vary depending on the scope and scale of your project. If you’re looking to get started on something new, get in touch!