Global Video Services for the Finance Industry
Working with brands like Mastercard, Investec, eToro, and PaySend, we’ve been producing content in this sector for many years.
From personalised content and ads that resonate with your target audience, to animated explainer videos that guide customers through your business services, no matter your location we are best placed to support the creation and distribution of powerful video content to supercharge your offering.
Check out our 2023 Fintech Video Insight Report
How can we use video to explain complex financial concepts to our target audience?
So you want to explain complex financial messages to your audience in a way that they can understand and empathise with? Financial video production is the way to go! And with Wooshii, you’ll be able to make them even more awesome. Here’s how:
-Get creative: Leading with visuals, like infographics or animations that fit your brand guidelines, is the best way to communicate complex messages. Our in-house team of Creative Directors and post-production experts are super talented when it comes to cooking up unique and impactful visuals.
-Keep it simple: No big words allowed! It’s easy to get lost in the jargon jungle, so simplifying language to explain the concept can go a long way to aid understanding and avoid alienating your audience.
-Show, don’t tell: People tend to remember something better when they see it in action. We can help you create real-world examples that will make the concept or solution more relatable for your audience.
-Make it a conversation: Ask questions, get feedback, and make the video feel like an informal chat instead of a lecture.
-Highlight the benefits: Show off how the solution works, how it will enrich the user experience and why it’s better than your competitor’s offering. Explainer videos or testimonials are our favourite video style for this type of message.
We’ve expertise in a number of different industries and every video style you can imagine, so creating videos that explain complex financial solutions simply is our bread and butter. Chat to us about how to leave a lasting impression on your audience and drive real results for your business.
Isn’t it a nightmare producing financial services videos that adhere to regulatory compliance requirements?
No, it’s absolutely not! We know how important regulatory compliance is within the finance industry, and it can be a challenge, but with the right approach and an experienced agency in place, it’s as easy as pie! Here are some of the best practices we keep in mind when creating video for the finance industry.
-Research is key: We keep up to date with all relevant regulations and guidelines, and we’re happy to discuss any additional considerations or concerns you may have before we begin planning your video.
-Keep it simple: Making exaggerated or misleading claims is a big no-no, we stick to the facts.
-Work with a pro: We’re experienced in the finance industry and understand regulatory compliance requirements. The nature of our client base and the industries we work with means our production team deals with lots of different regulations and requirements. So you can rest easy knowing we’ve got it covered.
-Get it reviewed: To be doubly sure, we can arrange for a legal compliance expert to review your video before it’s published, to make sure it’s in line with regulations and give you additional peace of mind.
By following these best practices, you’ll be able to produce videos that not only look great but also adhere to regulatory compliance requirements in the finance industry. And with Wooshii’s help, you can hit the sweet spot between engaging and compliant.
How can we measure the success and ROI of our finance video marketing efforts?
Measuring the success and ROI of your finance video marketing efforts is essential to make informed decisions about your strategy. With video production from Wooshii and performance management through our dashboard WooshiiInsight, you’ll have all the data you need to track key metrics, video performance and competitive benchmarking. Here’s what to focus on:
-Views: How many people are watching your videos? Are they the right people? How long are they watching for? WooshiiInsight brings all your video content together in one place, and helps you track performance across a multitude of metrics, including all traditional performance indicators and proprietary Wooshii rankings such as return on production investment and quality score.
-Engagement: People love to share, like, and comment on videos that engage them. Keep track of those metrics to see how your audience is responding.
-Conversion rate: Are your videos driving the desired action, like filling out a form or making a purchase? Track this metric to see how effective your videos are at converting viewers into leads.
-ROI: Finally, you’ll want to calculate the return on investment (ROI) of your video marketing efforts. To do this, subtract your total video production and promotion costs from the total revenue generated by your videos. With Wooshii’s help, you can easily measure your ROI and see how your video marketing efforts are impacting your bottom line.
Discover more about WooshiiInsight – our very own platform that monitors metrics across different channels, coupled with monthly commentary from our video experts, designed to help you make informed decisions about how to optimise and improve your strategy moving forward.
How can we incorporate animation and other visually engaging elements into our financial videos to make them more effective?
Incorporating animation and other visually engaging elements into your financial videos can make them more effective in getting your message across. Here’s how:
-Animation: Adding animation can help explain complex concepts in a fun and easy-to-understand way. From hand-drawn illustrations to motion graphics, animation can make your videos stand out.
-Visual aids: Visual aids like graphs, charts, and infographics can help simplify and clarify your message. Use them to break down data and make your point in a clear and concise way.
-Explainer videos: Explainer videos are a great way to introduce new products, explain complex concepts, and educate your audience.
-Engaging visuals: Use visuals to keep your audience engaged and entertained. From bright colors to eye-catching graphics, visually engaging elements can help hold your audience’s attention and make your videos more memorable.
If you’re looking for a production partner, look no further. Our talented team of animators, designers and video experts will help you create financial videos that are both effective and engaging. And with our focus on quality, you can trust that your videos will be professional and polished.
How much does it cost to produce a video?
We can help with any kind of video production, and we’ve expertise in all the nitty gritty too—from script writing to casting, directing and editing. Our video projects usually start at £10,000, but prices vary depending on the scope and scale of your project. If you’ve got your marketing strategy nailed for this year, get in touch and let’s talk about how video can make it even more valuable for your business!
Get in touch
Got a specific project in mind? Looking to change suppliers? Or perhaps you’re just after a bit of guidance on how to optimise your video marketing strategy? Chat to our team today and see how we can help.