services for the travel & hospitality sector
Destination videos: the world through a screen
Although nothing quite beats the real thing, destination video opens up a world of possibilities when it comes to showcasing your travel or hospitality brand. Give your guests a taste of what’s on offer in just a few seconds. We’ll help to produce quality content that ignites action and drives inspiration.
Video can whisk audiences away to any location, set the tone and answer a myriad of questions in seconds. The best destination videos communicate important information while inspiring and exciting your audience at the same time. Customer-centric travel firms understand the importance of helping people to feel safe when travelling. Video is the best way to communicate safety protocols, share stories and inspire wanderlust.
What are the different types of destination videos and how do they differ in terms of cost, use case and effectiveness?
There are several different types of destination videos that can be used to showcase a location and its offerings. Here are a few examples:
-Virtual tours: Virtual tours are interactive videos that allow viewers to explore a location in a 360-degree view. They can be used to showcase hotels, resorts, and other travel-related businesses. Virtual tours can be relatively expensive to produce, but they can be highly effective in giving a realistic and engaging experience of the location to the viewer.
-Promotional videos: Promotional videos are traditional videos that are used to showcase a location and its offerings. They can include footage of popular tourist attractions, local culture, and activities. These videos can be relatively cost-effective to produce and can be used to create an emotional connection with the audience.
-Drone footage: Drone footage is an aerial video footage shot with a drone. These videos can showcase the beauty of the location from an aerial view and can be very effective in showcasing the natural beauty of a location. Drone footage can be relatively expensive to produce but can be highly effective in showcasing the location from a different perspective.
-Timelapse videos: Timelapse videos are a series of photographs taken at regular intervals, then played back in a video format. These videos can be used to showcase the change in a location over time, such as the sunset, sunrise or even the construction of a building. Timelapse videos can be relatively cost-effective to produce and can be highly engaging for the audience.
-Animated videos: Animated videos are videos that are created using animation techniques, they can be used to showcase the location and its offerings, highlighting the unique features and experiences of a location. They can be relatively cost-effective to produce and can be highly engaging for the audience.
The cost and effectiveness of each type of destination video can vary depending on the specific location, the type of footage, and the intended audience. Have a look at our work in the travel and hospitality industry and contact us to better idea of which type of video will best suit your brand and budget.
How can destination videos be used to increase tourism and drive bookings for hotels, resorts, and other travel-related businesses?
Destination videos can be used to increase tourism and drive bookings for hotels, resorts, and other travel-related businesses in a few ways:
-Showcasing the location: Destination videos can be used to showcase the location and its offerings in a visually engaging way. They can be used to highlight popular tourist attractions, local culture, and activities, making the location more appealing to potential visitors.
-Creating an emotional connection: Destination videos can be used to create an emotional connection with the audience, making them more likely to visit the location. For example, a destination video that evokes feelings of relaxation and rejuvenation can be an effective way to drive bookings for a spa or wellness retreat.
-Highlighting unique features and experiences: Destination videos can be used to highlight unique features and experiences that the location offers, such as a beautiful beach, a luxury spa, or a unique cultural experience. This can make the location more appealing to potential visitors and drive bookings.
-Building brand awareness: Destination videos can be used to build brand awareness for a location or travel-related business. By creating a video that showcases the location and its offerings, businesses can attract potential visitors who may not have otherwise considered visiting.
-Using different platforms: Destination videos can be shared on various platforms such as social media, website, and video platforms like Youtube, Vimeo and Tiktok etc. By sharing the video on different platforms, the business can reach a wider audience and increase the chances of attracting potential visitors.
-Creating an interactive experience: Destination videos can be used to create an interactive experience for the viewer, for example, by adding a virtual tour or a quiz that relates to the location can make the audience more likely to remember the location’s message and visit.
Overall, destination videos can be an effective tool for increasing tourism and driving bookings for hotels, resorts, and other travel-related businesses. They can be used to showcase the location and its offerings in a visually engaging way, create an emotional connection with the audience, highlight unique features and experiences, and build brand awareness, among other things. Take a look at some of the destination we’ve worked on with gamechanging brands.
How can destination videos be used to promote sustainable tourism and responsible travel?
Destination videos can be used to promote sustainable tourism and responsible travel in a few ways:
-Highlighting environmentally-friendly practices: Destination videos can be used to highlight environmentally-friendly practices that are in place at a location, such as recycling programs, energy-efficient buildings, and conservation efforts. This can help to attract eco-conscious travelers and promote sustainable tourism.
-Showcasing local culture and tradition: Destination videos can be used to showcase the local culture and tradition of a location in a respectful and authentic way. This can help to promote responsible travel by encouraging visitors to learn about and appreciate the local culture, rather than exploiting or appropriating it.
-Encouraging responsible behavior: Destination videos can be used to educate visitors on responsible behavior while traveling, such as respecting local customs, minimizing waste and avoiding activities that could harm the environment or local communities.
-Promoting alternative forms of transportation: Destination videos can be used to promote alternative forms of transportation such as walking, biking, and using public transportation, as well as using eco-friendly modes of transportation like electric cars, boats and trains.
-Supporting local communities: Destination videos can be used to highlight how the tourism industry supports local communities, such as by providing jobs and economic opportunities. This can help to promote responsible travel by encouraging visitors to support local businesses and communities.
-Showcasing the location’s conservation efforts: Destination videos can be used to showcase the location’s efforts to conserve natural resources and protect wildlife, for example, by highlighting conservation programs, protected areas, and sustainable land management practices.
By highlighting these practices, destination videos can help to promote sustainable tourism and responsible travel by educating visitors on how to minimise their impact on the environment and local communities, as well as encouraging them to support sustainable practices and responsible behavior. What better way to focus on sustainable tourism than partnering with a sustainable vide agency?
What are the best practices for creating destination videos that effectively showcase the location and its offerings?
Here are some best practices for creating destination videos that effectively showcase the location and its offerings:
-Showcase the location’s unique features and experiences: Highlighting the unique features and experiences that a location has to offer can make the location more appealing to potential visitors.
-Use high-quality footage: Using high-quality footage, such as 4K or HD video, can help to showcase the location in the best possible light.
-Use a variety of shots: Using a variety of shots, such as wide-angle shots, close-ups, and aerial footage, can help to showcase the location from different perspectives and give the viewer a sense of the location’s scale and beauty.
-Use natural sound: Incorporating natural sound, such as the sound of birds singing or the ocean, can help to create a sense of place and make the video more immersive.
-Use a consistent color palette: Using a consistent color palette can help to create a cohesive look and feel for the video.
-Use a consistent editing style: Using a consistent editing style can help to create a smooth and polished video.
-Use a narrative: Use a narrative to tell a story of the location, its people, and culture.
How much will it cost to produce a destination video?
We’re available to help with any kind of video production, and we can do it all—from scriptwriting to casting to directing and editing. Our minimum budget is £10,000, but our prices vary depending on the scope of your project. If you’re looking to get started on something new, get in touch!
Get in touch
Got a specific project in mind? Looking to change suppliers? Or perhaps you’re just after a bit of guidance on how to optimise your video marketing strategy? Chat to our team today and see how we can help.