2D & 3D Video Animation

The process for creating an animation video for an enterprise company typically includes the following steps:

-Concept development: This is the initial stage where the idea for the video is developed. You’ll work alongside our creative team to define the concept, style, tone, and messaging for the video. This step can take a few days to a few weeks depending on the complexity of the project and how fast you’re able to provide feedback.

-Scriptwriting: Once the concept is defined, the creative team will get to work writing a script. This typically involves several rounds of revisions, as the script is refined to ensure that it accurately reflects your message and goals. This step can take up to a month depending on the length of the video and complexity of the message.

-Storyboarding: Once the script is finalised, the creative team put together a storyboard – a visual representation of the story and layout. This is then sent to you for final approval before we move into production. This step can take a few weeks to a month.

-Asset creation: Once approved, the animation team creates all the assets needed for the video – this includes any characters, backgrounds and special effects. Again, depending on the complexity of your project, this step can take anywhere from a few weeks to a few months.

-Animation and post-production: Now comes the fun part; animating the video using the assets created in the previous step. This can take several weeks, and if it’s a longer video maybe a little longer. After the animation is completed, the team will add sound and music effects, before finalising and delivering to your inbox!

The total time it takes to create an animation video for an enterprise company can vary greatly depending on the complexity of the project, the animation style and the number of revisions. But really, we can move as fast as you need us to. Typically, it can take anywhere from 2-6 months, but if you’re able to provide feedback quickly, it can be much quicker. It’s important to agree on a clear schedule and set deadlines before the project gets started – this will help you project to move along quickly and avoid any delays.

Different animation styles can be well-suited for different types of business videos. Here are a few examples:

-Explainer videos: 2D animation, motion graphics and whiteboard animation are often used for explainer videos. These styles can effectively convey complex ideas or concepts in a simple and visually engaging way.

-Training videos: 2D animation, motion graphics, and character animation can be used to create effective training videos. These styles can help to make the training material more engaging and interactive for the viewer.

-Marketing videos: 2D animation, 3D animation and motion graphics can be used to create visually striking marketing videos. These styles can help to grab the viewer’s attention and convey the brand’s message in a memorable way.

It’s worth noting that these are not hard and fast rules. Depending on the content, style and tone of your video, different animation styles may be more effective. Providing a detailed brief with any reference material means we can come to your kick off meeting with a good idea of your objectives, armed with ideas and examples of what we could achieve.

-Unique Visuals: Animation allows for a wide range of creative visual possibilities that can help to make a brand’s story more engaging and memorable. For example, animation can be used to create unique characters, settings, and special effects that can help to bring a brand’s story to life.

-Emotion: Animation can be used to create emotional connections, such as humour, excitement, and empathy. Structuring your video in the same way as you’d write a story will go a long way to making your brand more relatable and memorable with your audience.

-Simplicity: Animation can simplify complex concepts and ideas, making it easier for viewers to understand and remember the message. People are able to recall 15% more information when it’s delivered via animated video.

-Interactivity: Animation can be used to create interactive experiences that engage the audience and allow them to feel more connected to your brand. For example, using animation to create a game or a quiz that relates to the brand’s story can make the audience more likely to remember your message.

-Brand Identity: Animation can also be used to create a distinct visual style that represents your identity. This can help to make your story more recognizable and memorable, and therefore more likely to be remembered by your audience in the future.

Overall, animation can be a powerful tool for telling engaging and memorable brand stories. It allows for a wide range of creative possibilities and can be used to create emotional connections with the audience, simplify complex concepts, create interactive experiences and establish brand identity.

Interested in getting started? You’re in the right place, our team is so passionate about producing animated videos that we sometimes dream in 2D and wake up with motion graphics on our minds!

There are a number of benefits to using animation in business videos over other styles. But ultimately it really depends on the topic, scale and objective of your project. Take a look at some of the benefits of animation below:

-Flexibility: Animation allows for a wide range of creative possibilities, as it can be used to create literally anything. It offers lots of flexibility, with the unique ability to visualise any concept or setting – something that may be difficult or impossible to replicate with live-action.

-Simplicity: Animation is the best format to use if you’ve got a particularly complex topic to communicate. It can simplify messages by breaking them down, making it easy for viewers to understand and remember. This can be particularly useful for business videos that are designed to educate or inform.

-Cost-effective: Animation is a cost-effective option for creating business videos because you don’t need expensive equipment or locations. It’s also super easy to add translations or make small amends for different demographics – keeping costs low while maximising effectiveness.

-Brand Identity: Animation can be used to create a distinct visual style that represents the brand’s identity. This can help to make the brand’s story more recognizable and memorable, making it more likely that the audience will remember the brand in the future.

-Emotion: Animation can be used to create emotional connections with the audience. By using animation, a brand can create stories that evoke emotions such as humour, excitement, and empathy, making the story more relatable and memorable.

-Interactivity: Animation can be used to create interactive experiences that engage the audience and make them feel more connected to the brand. For example, using animation to create a game or a quiz that relates to the brand’s story can make the audience more likely to remember the brand’s message.

Overall, animation can be an efficient and effective format for corporate video, as its inherent flexibility allows for greater creative possibilities to communicate complex messages, simply.

We’re available to help with any kind of video production, and we can do it all—from script writing to casting to directing and editing. Our video projects usually start at £10,000, but prices vary depending on the scope and scale of your project. If you’re looking to get started on something new, get in touch!