Global Video Services for the Energy Industry
Video Production for the Energy Industry.
From off-grid renewable energy, power plants, solar panels or wind turbines, the energy industry has to maintain ways to supply the world with energy as effectively as possible. Another challenge for one of the most influential industries is to bridge the gap of knowledge between industry technologies, energy services and audiences. Luckily, video marketing provides the most engaging and accessible way to communicate and share information online.
The very nature of video means that topics can be visualised more simply, using animation and live demos to help communicate complex messages and deliver information in an exciting visual format. When it comes to comprehension, video is a no brainer. Viewers retain up to 95% of information when watching video and only up to 10% from text.
It’s also unrivalled when it comes to communicating at scale – be that company-wide announcements, promotional videos or video training programs for employees. Well-crafted video content grabs attention and is proven to generate greater information retention than any other format in the last decade. The variety of styles and formats that video production can offer energy companies means it’s an excellent way to meet all your video content marketing objectives and reach the right audience.
We have produced videos for massive companies within the sector such as EDF Energy and Abdul Latif Jameel. Get in touch and let’s discuss how we can make your video content more visually appealing, better frame benefits and reflect energy efficiency within your company.
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If you’d like to understand how our video production services can support your video marketing strategy, entice your target audience and attract visitors to your website, get in touch!
How can we use video to explain complex energy concepts and technologies to our audience?
-Simplify the language: Use simple, easy-to-understand language to explain technical concepts and terms. Avoid using jargon or technical terms that may be unfamiliar.
-Use visual aids: Use diagrams, animations, and illustrations to help explain complex concepts and technologies. This can help to make the information more engaging and easier to understand.
-Use real-world examples: Provide real-world examples of how the technology or concept is used in everyday life, this will make it more relatable to the audience.
-Use storytelling: Use storytelling to make the information more engaging, by providing a narrative that is easy to follow and understand.
-Use testimonials or case studies: Use testimonials or case studies to provide tangible examples of how the technology or concept has been successfully implemented in the real world.
-Use humor or creativity: Make the video more engaging by using humor or creativity, such as using a fictional character or a metaphor to explain the concept.
-Use explainer videos: Explain complex concepts and technologies in a simple and easy to understand manner.
-Use virtual reality or augmented reality: Use virtual reality or augmented reality to provide a more immersive and interactive experience that can help to explain complex concepts and technologies in a more engaging way.
By working with Wooshii, you’ll be able to make videos that explain even the most complex concepts in a way that everyone will understand. And with a little bit of fun thrown in, you’ll be able to make a lasting impression on your audience and drive real results for your business.
What are the best video production techniques for showcasing the benefits and real-world applications of our energy products and solutions?
-Use of animation and visual effects: Using animation and visual effects can help to bring energy concepts and technologies to life, and can make the information more engaging and accessible to viewers.
-Demonstrations and case studies: Create videos that demonstrate the real-world applications of your energy products or services, and show how they have been used by customers. This can be done by creating case studies, testimonials or success stories.
-Use of infographics: Using infographics in videos can help to simplify complex data and information, making it easier for viewers to understand the benefits of your energy products and solutions.
-Use of Virtual Reality (VR) and Augmented Reality (AR): VR and AR can be used to create immersive and interactive experiences that showcase the benefits and real-world applications of energy products and solutions.
-Use of aerial footage: Aerial footage can be used to capture the scale and scope of energy projects, such as solar or wind farms, and can help to demonstrate the real-world impact of your products and solutions.
-Use of motion graphics: Motion graphics can be used to create explanatory and informative videos that help to explain the concepts, technologies and benefits of energy products and solutions in an engaging and interesting way.
It’s important to note that the key is to find a way to make the information interesting, engaging and easy to understand for the target audience. Combining different techniques can also be useful, for example, using animations to explain complex ideas and real-world footage to show the impact of the solution.
How can we use video to build trust and establish our brand authority in the energy industry?
-Showcase industry expertise: Create videos that demonstrate your company’s knowledge and expertise in the energy industry. This can include videos that explain complex energy concepts and technologies, or that highlight the company’s experience and track record in the industry.
-Highlight customer success stories: Create customer or stakeholder testimonial videos that showcase the benefits and real-world applications of your energy products or services. This can help to build trust with potential customers by showing them that your products or services have been successful for others.
-Position yourself as a thought leader: Create videos that share your company’s perspective on industry trends and developments. This can help to establish your company as a thought leader in the industry, and can help to build trust with potential customers.
-Be transparent and authentic: When creating videos, be transparent and authentic about your company’s values, mission, and approach.
-Use of animations and infographics: Using animations and infographics in videos can help explain complex scientific concepts, technologies and ideas in a simplified and engaging way. This can help to make the content more accessible to a lay audience, and can help to build trust.
Building trust through video marketing takes time and consistency, which is why it’s essential to have a clear strategy and consistent messaging throughout your campaigns. With the help of Wooshii, you can ensure that your videos are consistent in their messaging, tone, and quality, while also being tailored to your organisation’s specific needs and goals. Additionally, we can provide guidance and creative support in developing a clear and effective video marketing strategy that aligns with your overarching marketing objectives.
How can we measure the effectiveness of video in the energy industry?
Measuring the effectiveness of video in the energy industry can be done by analyzing various metrics. Here are a few key metrics that can be used to measure the effectiveness of video in the energy industry:
-Viewership: This includes metrics such as total views, unique views, and view-through rate (the percentage of people who watch the entire video). These metrics provide insight into the reach and engagement of the video.
-Audience engagement: This includes metrics such as watch time, engagement rate (likes, comments, shares), and click-through rate (CTR) on calls-to-action (CTA). These metrics provide insight into how engaged the audience is with the video content.
-Lead generation: This includes metrics such as form submissions, phone calls, or email opt-ins generated by the video. This can provide insight into the effectiveness of the video in driving conversions.
-Sales: This includes metrics such as revenue generated from the video. This can provide insight into the effectiveness of the video in driving sales.
-Brand awareness: This includes metrics such as brand mentions and website traffic from the video. This can provide insight into the effectiveness of the video in building brand awareness.
-ROI: This includes metrics such as return on investment (ROI) which compares the revenue generated by the video to the costs of producing and distributing it.
Have you heard of Wooshii.insight? It’s our very own platform designed for enterprises. It collates and monitors these metrics (and more) from all of your platforms – helping to measure the success of your video marketing efforts and providing valuable insight and recommendations for improvements. It helps our clients make informed decisions on how to optimise and improve their future video production strategy, and benchmark against competitors.
How much does it cost to produce a video?
We can help with any kind of video production, and we’ve expertise in all the nitty gritty too—from script writing to casting, directing and editing. Our video projects usually start at £10,000, but prices vary depending on the scope and scale of your project. If you’re looking to get started on something new, get in touch!