Live Action Video Production
for Enterprise Brands
Live action video offers an authentic account of real experiences and real people.
Live action videos stimulate viewers through relatable audio and visuals. A great video production company – cough cough – can massively reduce challenges by choosing camera angles wisely, ensuring location and the setup is staged perfectly. All crucial factors which help to bring a brand’s video to life.
These types of high quality videos also tend to drive action from their instructive tone. Videos of this style have the power to be awe-striking, and their value supersedes the cost.
How can live action videos help us meet our marketing objectives?
Live action videos can be a powerful tool to help meet marketing objectives in a variety of ways. Here are a few examples:
-Building brand awareness: Live action videos can help showcase your brand’s products, services, or values in a visually compelling way. By creating engaging videos that resonate with your target audience, you can increase brand awareness and recognition.
-Demonstrating product features and benefits: Live action videos can be used to showcase the features and benefits of your products or services in action. By showing how your product works or how it solves a problem, you can help convince potential customers to make a purchase.
-Driving website traffic: Live action videos can be used as a key part of your digital marketing strategy to drive traffic to your website. By creating and sharing high-quality videos on social media platforms or through email marketing campaigns, you can generate interest in your brand and encourage viewers to visit your website. What’s more, paying attention to the titles, descriptions and tags on your video content will improve organic traffic by supporting search engine optimization.
-Increasing engagement: Live action videos can be more engaging and memorable than other forms of content, which can help increase engagement with your brand. By creating videos that are visually interesting, informative, and entertaining, you can help build stronger connections with your target audience.
-Building trust and credibility: Live action videos can help build trust and credibility with your target audience by showcasing your brand’s expertise, values, and commitments. By featuring customer testimonials or expert interviews, you can demonstrate that your brand is a trusted authority in your industry.
Overall, live action videos can be a highly effective tool for meeting a variety of marketing objectives, from building brand awareness to driving website traffic and increasing engagement with your target audience.
What types of live action videos are most effective for enterprise marketing?
The most effective type of live action video will depend on the specific goals and audience of the enterprise. Here are a few examples of types of live action videos that can be effective for enterprise marketing:
-Product demos: A product demo video can be an effective way to showcase the features and benefits of your products or services. This can be particularly useful for complex or technical products, where a demonstration can help potential customers understand how the product works and how it can help them.
-Customer testimonials: Customer testimonial videos demonstrate the value of your products or services. By featuring real customers talking about their experiences with the product or service, potential customers can see how the product has helped others and gain confidence in your offering, with first hand testimonials from their peers.
-Thought leadership interviews: Thought leadership videos featuring interviews with executives or experts in the industry can be an effective way to build credibility and establish your organisation as a trusted authority. By showcasing the expertise of your business leaders, potential customers will feel encouraged that your organisation is a knowledgeable and experienced partner.
-Company culture videos: Company culture videos can be an effective way to showcase the values and personality of your business. By featuring employees and highlighting your unique culture, potential customers or employees can get a sense of what it would be like to work with you, and develop a stronger emotional connection at the same time.
-Event highlights: Highlight videos of enterprise events can be an effective way to showcase thought leadership, networking opportunities, and brand presence. By featuring key moments from the event, potential customers get a view of your industry leadership and reputation.
Overall, the most effective type of live action video for enterprise marketing will depend on the specific goals and target audience of the enterprise. It’s important to develop a strategy that leverages the strengths of each type of video and creates a cohesive message that aligns with your overall brand and marketing objectives.
What is the process for creating high-quality live action videos?
Creating a high-quality live action video requires careful planning, execution, and post-production work. Here are the key steps involved in our process:
-Pre-production: This is the planning stage of the video production process. It includes defining the objective of the video, identifying the target audience, creating a concept or script, scouting locations, casting actors, and organizing all the logistical details.
-Production: This is the stage where the video is actually shot. It includes setting up the camera and lighting equipment, recording the actors or subjects, and capturing all the necessary footage.
-Post-production: This is the stage where the video is edited and finalised. It includes importing the footage into editing software, selecting the best shots, adding music and sound effects, adding transitions, and color grading.
Whatever criteria you need to meet with your live action video needs, whether you need a product demo, customer testimonial, or company culture video, Wooshii can provide you with the talent, expertise, and passion needed to create a compelling and engaging video that resonates with your target audience.
How can we measure the success and ROI of our live action video marketing efforts?
-Measuring the success and ROI of your live action video marketing efforts is essential to make informed decisions about your strategy and drive better future performance. With video production from Wooshii and performance management through our dashboard WooshiiInsight, you’ll have all the data you need to track key metrics, video performance and competitive benchmarking. Here’s what to focus on:
-Views: How many people are watching your videos? Are they the right people? How long are they watching for? WooshiiInsight brings all your video content together in one place, and helps you track performance across a multitude of metrics, including all traditional performance indicators and proprietary -Wooshii rankings such as return on production investment and quality score.
-Engagement: People love to share, like, and comment on videos that engage them. Keep track of those metrics to see how your audience is responding.
-Conversion rate: Are your videos driving the desired action, like filling out a form or making a purchase? Track this metric to see how effective your videos are at converting viewers into leads.
-ROI: Finally, you’ll want to calculate the return on investment (ROI) of your video marketing efforts. To do this, subtract your total video production and promotion costs from the total revenue generated by your videos. With Wooshii’s help, you can easily measure your ROI and see how your video marketing efforts are impacting your bottom line.
Discover more about WooshiiInsight – our very own platform that monitors metrics across different channels, coupled with monthly commentary from our video experts, designed to help you make informed decisions about how to optimise and improve your strategy moving forward.
How much will it cost to produce a live action video?
We’re available to help with any kind of video production, and we can do it all—from script writing to casting to directing and editing. Our projects usually start from £10,000, but vary depending on the scope of your project. If you’re looking to get started on something new, get in touch!