Skip to content

Influencers meet destinations for the perfect video campaign

Client Summary

Marriott International, Inc. is an American multinational diversified hospitality company that develops, manages and franchises a broad portfolio of hotels and related lodging facilities.

The Production

The videos were filmed in three Courtyard cities: Paris, Berlin and London, and needed to highlight captivating hidden gems in these cities. Our project managers planned the filming routes and logistics, led the storyboarding and styling, and managed the video production from start to finish.

 

The videos needed to appeal to the mass market and achieve large numbers of views. Using bloggers and vloggers opened the door to their established international audiences. Having little branding in the video catered towards mass viewings rather than niche audiences.

The Result

The Instagram campaign was so successful largely down to using User Generated Content promoted by Instagram celebrities. Wooshii ensured that the videos replicated this by using bloggers and vloggers, who would present the videos with a similar personal and friendly touch and brought authenticity to the videos.

We agreed that to gain large amounts of views meant little to no branding. This way the videos would promote share-ability, similar to that of a ‘hero’ video from a ‘Hero Hub Hygiene’ campaign.

“Urbantips has surpassed all expectations for something initially viewed as a trial. It has proved so successful our global US HQ is looking to replicate it stateside. We couldn’t be happier.”

Reenah Blank
Field Marketing Director – MARRIOTT EUROPE

Have a project you’d like to discuss?

Send us your details and we’ll get in touch, or alternatively, contact us on:

London

+44 (0) 20 8798 0090
europe@wooshii.com

Los Angeles
+1 (844) 651 – 2987
usa@wooshii.com

 

If you’re a creator, join here.