Influencers meet destinations for the perfect video campaign
The Client
Marriott is a multinational hospitality company that develops, manages and franchises a broad portfolio of hotels and related lodging facilities.
The Brief
Wooshii was tasked to create videos which were filmed in three Courtyard cities: Paris, Berlin and London. The videos needed highlight captivating hidden gems.
A big objective was to create monumental videos which appealed to the mass market and would gain a large numbers of views on social media.
The Results
To gain momentum with views we used minimum branding and added an authentic touch to promote share-ability.
The campaign was extremely successful and was shared by celebrities via Instagram to engage wider demographics.
“Urbantips has surpassed all expectations for something initially viewed as a trial. It has proved so successful our global US HQ is looking to replicate it stateside. We couldn’t be happier.”
Reenah Blank
Field Marketing Director – MARRIOTT EUROPE
