Marriott International, Inc. is an American multinational diversified hospitality company that develops, manages and franchises a broad portfolio of hotels and related lodging facilities.
The videos were filmed in three Courtyard cities: Paris, Berlin and London, and needed to highlight captivating hidden gems in these cities. Our project managers planned the filming routes and logistics, led the storyboarding and styling, and managed the video production from start to finish.
The videos needed to appeal to the mass market and achieve large numbers of views. Using bloggers and vloggers opened the door to their established international audiences. Having little branding in the video catered towards mass viewings rather than niche audiences.
The Instagram campaign was so successful largely down to using User Generated Content promoted by Instagram celebrities. Wooshii ensured that the videos replicated this by using bloggers and vloggers, who would present the videos with a similar personal and friendly touch and brought authenticity to the videos.
We agreed that to gain large amounts of views meant little to no branding. This way the videos would promote share-ability, similar to that of a ‘hero’ video from a ‘Hero Hub Hygiene’ campaign.