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Influencers meet destinations for the perfect video campaign

The Client

Marriott is a multinational hospitality company that develops, manages and franchises a broad portfolio of hotels and related lodging facilities.

The Brief

Wooshii was tasked to create videos which were filmed in three Courtyard cities: Paris, Berlin and London. The videos needed highlight captivating hidden gems.

 

 

A big objective was to create monumental videos which appealed to the mass market and would gain a large numbers of views on social media.

 

The Results

To gain momentum with views we used minimum branding and added an authentic touch to promote share-ability.

The campaign was extremely successful and was shared by celebrities via Instagram to engage wider demographics.

“Urbantips has surpassed all expectations for something initially viewed as a trial. It has proved so successful our global US HQ is looking to replicate it stateside. We couldn’t be happier.”

Reenah Blank
Field Marketing Director – MARRIOTT EUROPE

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