Marriott is a multinational hospitality company that develops, manages and franchises a broad portfolio of hotels and related lodging facilities.
Wooshii was tasked to create videos which were filmed in three Courtyard cities: Paris, Berlin and London. The videos needed highlight captivating hidden gems.
A big objective was to create monumental videos which appealed to the mass market and would gain a large numbers of views on social media.
To gain momentum with views we used minimum branding and added an authentic touch to promote share-ability.
The campaign was extremely successful and was shared by celebrities via Instagram to engage wider demographics.