Video & creativity to build awareness
The Client
Cheapflights is the go-to site for flight deals, last minute flights, travel tips and blogs that inspire. They’re a team of passionate, savvy travellers on a mission to make it easy for their customers to find and compare the best flight deals. As one of the world’s largest flight comparison sites, Cheapflights is the starting point for travel planning.
The Brief
Cheap Flights were struggling to find an agency with the capabilities to produce global to local creative social media videos. They were coming up against the same problem – no one had fresh ideas suited to their marketing strategy. We solved this for them using our network to crowd- source creative directors.
The Result
Our series of videos for Cheap Flights social media channels have been some of their most successful marketing videos. Using the element of surprise the videos were used to drive interest in the Cheap Flights brand.
We used a combination of our in-house creative team and the Wooshii network to develop the two treatments. Different production teams were then used to produce the spots to give a distinct feel to each creative.
