Booking.com rely heavily on video to sell destinations as part of their sales and marketing strategy. They require hundreds of videos to be produced around the world, but they also require consistency, creativity and brand guardianship.
Wooshii has started to massively centralize their content creation process. Multiple departments across the business can access the Wooshii service and benefit from a global production force.
Doing so streamlines internal process manages cost and gives increased visibility on productions across departments and regions
We are working with their internal marketing teams to create and A/B test video content in different regions around the globe to help increase their ROI by reducing wasted ad spend.