An Explainer Animation on Water Scarcity
The Client
Reckitt Benckiser Group is a British multinational consumer goods company. It is a producer of health, hygiene and nutrition products.
The Brief
Reckitt Benckiser were looking for a video designed to explain and introduce Project Rain to an internal audience.
The Result
The video communicated what Project Rain was and why it was critical to certain demographics.
The intention was to educate the audience on how water scarcity was impacting many communities and how changing consumer habits needed to be addressed.
