Reckitt Benckiser Group plc, branded as Reckitt, is a British multinational consumer goods company. It is a producer of health, hygiene and nutrition products.
Reckitt Benckiser were looking for a video designed to explain and introduce Project Rain to an internal audience. The video communicated what Project Rain was and why it was critical. The intention was to educate the audience on how water scarcity was impacting many communities and how changing consumer habits needed to be addressed.