MAG Interactive is a Swedish mobile game developer and publisher founded in 2010. Best known for its word game Ruzzle and Wordzee, MAG Interactive focuses on the casual games market by developing social and educational based games for iOS, Android, Windows Phone, Facebook News Feed, Messenger and iMessage.
MAG Interactive reached out to long-term partner, Wooshii and tasked them to create a video to promote one of their best games, Wordzee. Due to the COVID 19 pandemic, MAG Interactive thought we should include concepts which face the pandemic head-on.
This is where our concept for Expectation vs Reality came from. In the midst of a pandemic, blog after blog, influencer after influencer, told us that we had to make the most of this time, we had to take advantage of it to improve ourselves. However, let’s face it stuffing our faces playing a mobile phone game is easy than keeping up with Joe Wicks.
From the beginning of the project, Wooshii worked closely with various production teams to set the right visual style, pick the most engaging materials, camera angles, timings. This project is a great example of how Wooshii’s uses its Creator’s Network to help produce stunning video with challenging budgets. Through seamless transitions and visual storytelling, we were able to meet the client’s expectations.