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The Client

Gumtree is one of the UK’s largest online classifieds platform serving communities up and down the UK – drawing in over 10 million unique visitors each month. But the community is more than just a postcode, whilst Gumtree helps people buy and sell in their local area, it provides a platform for communities to connect around a life-stage need, past-time, passion or interest.

The Brief

Gumtree tasked Wooshii to come up with a video strategy and creative ideation to help them tackle the challenge of shifting consumer focus to their Motors FSBO category.

The project was exciting to work on as the team at Wooshii had complete creative input from scripting, storyboarding, artistic direction, building a bespoke set and creating unique characters specifically for this campaign.

The Result

Wooshii produced a total of 6 videos including 4 cutdowns. With a strong concept, this project was a clear opportunity to create something unique for a major brand. Working with a tight deadline and very creative concept, we knew it would be a challenge. But the whole team delivered, which included a top Director from our Wooshii network and our in-house post-production team.

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