Creativity through adversity
The Client
eToro is a social trading and multi-asset brokerage company that focuses on providing financial and copy trading services. With over 10million users in 140 countries, eToro has made investing easy for everyone by giving them access to the assets they want, providing them with knowledge and insight.
The Brief
eToro were looking to create 15, 30 and 60 second video adverts to be tv and digital ready.
Consistency of format and output was paramount despite the multitude of global conditions and environments. Wooshii’s unique ability to deliver video solutions on a global scale to an exceptional and consistent standard placed us in the perfect position to help eToro meet their video objectives.
They wanted to embrace light hearted advertising, so Wooshii’s creative team came up with the concept of ‘Stocks on Stocks’.
A video that would use stock footage to advertise eToros platform on stocks. This sparked eToro’s interest, who loved it immediately as it allowed them to meet all their objectives whilst the world was dealing with the Covid-19 pandemic. There was no need for crews, just Wooshii’s in-house Production team.
The Result
With extremely tight deadlines, the project was delivered on time, professionally, efficiently and collaboratively. The client was extremely happy with the result. The video played on a major sports network within the UK and appeared online with great success for eToro.