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Creativity through adversity

Client Summary

eToro is a social trading and multi-asset brokerage company that focuses on providing financial and copy trading services. With over 10million users in 140 countries, eToro has made investing easy for everyone by giving them access tothe assets they want, providing them with knowledge and insight, and making the process as smooth as possible.

The Brief

eToro were looking to create 15, 30 and 60 second video adverts which would be tv and digital ready. They needed to relay the platform’s multiple benefits such as 0% commission on stock, absorption of the stamp duty and quick, simple and easy way to invest in UK and global stock markets. eToro’s average user is 25-45 year old male, with an interest in sports. Whilst they want to appeal to their target audience, the advert should also appeal to a wider audience.

eToro were working to tight deadlines so demanded speed of delivery but exceptional quality and attention to detail. Consistency of format and output was paramount despite the multitude of global conditions and environments. Wooshii’s unique ability to deliver video solutions on a global scale to an exceptional and consistent standard placed us in the perfect position to help eToro meet their video objectives. eToro wanted to embrace light hearted advertising, so Wooshii’s creative team came up with the concept of ‘Stocks on Stocks’.

A video that would use stock footage to advertise eToros platform on stocks. This sparked eToro’s interest, who loved it immediately as it allowed them to meet all their objectives whilst the world was dealing with the Covid-19 pandemic. There was no need for crews, just Wooshii’s in-house Production team that cared for every aspect of the creative and production process.

The Result

With extremely tight deadlines, the project was delivered on time, professionally, efficiently and collaboratively. The client was extremely happy with the result. The video played on a major sports network within the UK and appeared online with great success for eToro.

“Working with Wooshii has been an absolute dream. We’re a challenging client with changing requirements and tight deadlines. Despite this every person in the team at Wooshi remained professional, friendly and understanding at all times. We even had an account manager switch mid-project which was unbelievably seamless. The service received was certainly above my expectations and so I wouldn’t hesitate to recommend Wooshi. Look forward to working with you again soon.”

Stephanie Wilks-Wiffen
Head of Marketing (UK) at eToro

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