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The Client

Amazon is the world’s largest retailer, it has evolved over the years, but one constant is customers’ desire for convenience. Amazon is designed so shoppers can find what they’re looking for online, from fresh produce, technology, clothing,  movies, music, and books and more.

The Brief

Amazon was looking to create a series of  unique and empowering stories that uplifted the spirits of the viewers and promoted Amazon Alexa.

They wanted to create something  similar to Humans of New York, but more focused on video-based storytelling. 

It was critical that the majority of these did not feel like an ad but were true stories that focused on the lives of the  people first, and Amazon Alexa second. 

Our network of filmmakers across the USA coupled with our team’s creative approach to storytelling compelled Amazon to trust in our expertise.

The Production

Wooshii teamed with Motivo Films in Seattle to help source all cast  members and filmmakers. The creative team felt having a sole source for all  shoots was the best approach. Teaming up with Patrick Mason, who directed each of these shoots, was the  perfect choice. Having a single  directing voice on each shoot ensured  the videos encapsulated the clear  vision of one person, rather than a  collection of voices.

Consistency is key component at Wooshii, and the team carried that value alongside them while shooting.

The Result

Wooshii created thirteen full-length videos, along with several cutdowns. Amazon was committed to this being a multiplatform release, therefore approximately two hundred exports were created.  Platforms included were: Instagram Facebook Youtube Amazon Bookstores.

Wooshii helped with:

–  Creative input at all stages directly from the Wooshii studio 

–  Sourcing of crews and casts in thirteen cities 

–  Interviewing every cast member to get the right stories 

–  Creation of graphics packages 

–  Editing 

–  Five million views so far!

 

Amazon was incredibly pleased with the result, mentioning how their team appreciated all the  hard work and dedication of the Wooshii staff. 

“Please do thank the entire team for all the incredible work!  

We’re thrilled with these stories and looking forward to getting  them in front of Alexa customers and intenders.”

– Shira Machleder-Schatz


Have a project you’d like to discuss?

Send us your details and we’ll get in touch, or alternatively, contact us on:

London

+44 (0) 20 8798 0090
europe@wooshii.com

Los Angeles
+1 (844) 651 – 2987
usa@wooshii.com

 

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