Amazon has evolved over the years, but one constant is customers’ desire for lower prices, better selection, and convenient services. Today, Amazon shoppers can find what they’re looking for online and in person. From delivering fresh produce to their doorstep to creating and distributing movies, music, and more, Amazon is always finding new ways to delight their customers.
- Creative input at all stages directly from the Wooshii studio
- Wide range of videos created for various platforms
- Sourcing of crews and casts in thirteen cities
- Interviews with every cast member to get the right stories
- Creation of graphics packages
- Five million views so far!
Amazon was looking to create a series of videos focused on unique and empowering stories that uplifted the spirits of the viewers and promoted Amazon Alexa. They wanted to create something similar to Humans of New York, but more focused on video-based storytelling. It was critical that the majority of these did not feel like an ad but were true stories that focused on the lives of the people first, and Alexa second.
Due to the vast network of filmmakers Wooshii has across the USA and the Wooshii team’s creative approach to storytelling, Amazon was compelled to trust in Wooshii. They relied on the agency, who would walk them through every step of the process and support their vision.
Amazon is the world’s largest retailer and undertaking any project from them ignites a challenge, but the Wooshii team approached it with the usual dedication and eagerness. The team hit the ground running and found an abundance of wonderful stories. The expertise of the team allowed them to pull off a technique that displayed a story-first video. Wooshii teamed with Motivo Films in Seattle to help source all cast members and filmmakers.
The creative team felt having a sole source for all shoots was the best approach. Teaming up with Patrick Mason, who directed each of these shoots, was the perfect choice. Having a single directing voice on each shoot ensured the videos encapsulated the clear vision of one person, rather than a collection of voices. Consistency is a key component at Wooshii, and the team carried that value alongside them while shooting.
Wooshii created thirteen full-length videos, along with several cutdowns. Amazon was committed to this being a multiplatform release, therefore approximately two hundred exports were created. Platforms included were: Instagram Facebook Youtube Amazon Bookstores
Amazon was incredibly pleased with the result, mentioning how their team appreciated all the hard work and dedication of the Wooshii staff.