Stories within video
The Client
Amazon is the world’s largest retailer, it has evolved over the years, but one constant is customers’ desire for convenience. Amazon is designed so shoppers can find what they’re looking for online, from fresh produce, technology, clothing, movies, music, and books and more.
The Brief
Amazon was looking to create a series of unique and empowering stories that uplifted the spirits of the viewers and promoted Amazon Alexa.
They wanted to create something similar to Humans of New York, but more focused on video-based storytelling.
It was critical that the majority of these did not feel like an ad but were true stories that focused on the lives of the people first, and Amazon Alexa second.
Our network of filmmakers across the USA coupled with our team’s creative approach to storytelling compelled Amazon to trust in our expertise.
The Production
Wooshii teamed with Motivo Media in Seattle to help source all cast members and filmmakers. The creative team felt having a sole source for all shoots was the best approach. Teaming up with Patrick Mason, who directed each of these shoots, was the perfect choice. Having a single directing voice on each shoot ensured the videos encapsulated the clear vision of one person, rather than a collection of voices.
Consistency is a key component at Wooshii, and the team carried that value alongside them while shooting.
The Result
Wooshii created thirteen full-length videos, along with several cutdowns. Amazon was committed to this being a multiplatform release, therefore approximately two hundred exports were created. Platforms included were: Instagram Facebook Youtube Amazon Bookstores.
Wooshii helped with:
– Creative input at all stages directly from the Wooshii studio
– Sourcing of crews and casts in thirteen cities
– Interviewing every cast member to get the right stories
– Creation of graphics packages
– Editing
– Five million views so far!
Amazon was incredibly pleased with the result, mentioning how their team appreciated all the hard work and dedication of the Wooshii staff.
“Please do thank the entire team for all the incredible work!”
