Abdul Latif Jameel: A Long-Term Partnership For Success
Abdul Latif Jameel is a diversified business of independent entities. For over 75 years, their HQ in the Middle East has expanded to include automotive distribution, auto parts manufacturing, financial services, renewable energy, environmental services, health, land and real estate development, logistics, electronics retailing and media services.
Abdul Latif Jameel were looking for a long term partner to produce a huge volume of video assets, ranging from press releases to marketing campaigns as they operate globally, and across multiple industries. After a competitive RFP process we won an annual commitment for thousands of video assets including live filming, animation and stock.
The Wooshii model provided Abdul Latif Jameel with a global production force which is vital for a business of this size and scope.
Our producers and team helped ensure:
– Rapid response to regular press-releases
– Development of engaging narratives and filming across global locations within just 48 hours notice
– Production of brand films and promotional content
– Production of brand assets for video (such as audio idents)
Wooshii helped secure a 70% reduction in production costs compared to RFP competitive bids. We also ensured a bank of assets and bunker footage which helped scale new content pieces quickly and efficiently.