Thermo Fisher Scientific is an American supplier of scientific instrumentation, reagents and consumables, and software services.
c The industry standard is to use ‘ready-made’ or ‘universal blots’, so we created a concept which showcased that a “one size fits all” approach doesn’t work when it comes to research.
To stress the importance of customization we designed a concept that took a humorous look at the world, imagining what life would be like in a “one size fits all” society. The idea was to create a repeatable 30-second format to demonstrate repetition over a long period of time. Each 30-second video could then also be cut down into shorter 15-second clips.
The production team took this idea, elevated it through set design and characterisation to create a highly stylised and effective video series which hit all of the client’s objectives. We also stitched these clips together to create a hero ad.