Thermo Fisher Scientific is an American provisioner of scientific instrumentation, reagents and consumables, and software and services to healthcare, life science, and other laboratories in academia, government, and industry.
Thermo Fisher Scientific approached Wooshii to help promote their new Western Blot product which enables customers to create bespoke western blots for their research. The industry standard is to use ‘ready-made’ or ‘universal blots’ so we create a concept which showcased that “One size fits all” doesn’t work when it comes to research.
To stress the importance of customisation, we to take a humorous look at the world around us and imagine what life would be like in a “one size fits all” society. The idea is to create a repeatable 30-second format that can be used over a long period of time. Each 30-second video can be cut down into shorter 15-second clips. We also brought these clips together to create a longer “hero” ad too. The production team took this idea, elevated it through set design and character acting to create a highly stylised and effectiveactive video series which hit all of the client’s objectives.