Armacell is a manufacturer and supplier of industrial foams and flexible insulation materials. The company is based in Luxembourg but has 25 production plants in 17 countries.
Armacell appointed Wooshii to create their promotional video for ArmaGel, a next-generation aerogel blanket technology for industrial pipes. The main purpose of the video is to go through their main USPs. As a global company, with a turnover in excess of £600 million, they were looking at diverting budget they saved from not travelling during Covid to producing video content to assist their sales team.
Armacell’s mixed media project was a multidimensional assignment for the Wooshii team. It involved not only editing a client’s given video material but also required for a high-quality 3D rendering job. It was a fast turn around production with a complex message that needed to be communicated clearly for audiences both inside and outside the scientific community.
From the beginning of the project, Wooshii worked closely with various production teams to set the right visual style, pick the most engaging materials, camera angles and timings. This project is a great example of how Wooshii’s in-house post-production team worked in collaboration with external freelance artists to create stunning video content for our clients.
11 videos were produced in time and in budget with 10 additional languages which include French, German, Spanish, Portuguese, Italian, Turkish, Russian, Chinese, Japanese and Korean.