May 2019: Funds advised by YFM Equity Partners (“YFM”), the specialist private equity fund manager, have backed a £3.6m investment into Wooshii Limited (“Wooshii”), a disruptive video agency. YFM’s investment comes from its two advised VCTs, British Smaller Companies VCT plc and British Smaller Companies VCT2 plc.
Wooshii, founded and led by Fergus Dyer-Smith, was built to capitalise on the increasing demand for video content. Wooshii has reinvented the agency offering giving clients the convenience and quality of a traditional agency paired with a decentralised, global creative network. The result is the ability to provide clients with a video content solution that scales with their needs, gives them feet on the ground across the globe, and makes video production faster and more affordable.
Growth in recent years has been impressive, and today Wooshii works with a number of blue-chip corporate and enterprise clients including Coca-Cola, Microsoft and Booking.com.
YFM’s investment will be used to support the continued growth of the business, with Wooshii planning to strengthen its teams in the UK, the US and Lithuania. These newly created roles will enable the business to continue growth in its international footprint and client base, and to further develop its technology platform.
Colin Granger and Adam Hart led the investment for YFM. Colin Granger will join the board of Wooshii at completion and commented: “Wooshii have successfully built a decentralised video production model that solves the key issues facing corporates today with a growing demand for content across a global market. We’ve been hugely impressed with management’s vision and the quality creative network and technology platform that the business has created. It’s the type of early-stage, high growth business we look to support, and we’re excited to be part of the Wooshii journey as it continues to gather momentum.”
Fergus Dyer-Smith, founder and CEO of Wooshii, added:
“It’s a really exciting time for Wooshii, and the funding from YFM will allow the business to capitalise on the huge opportunity that lies ahead. We selected YFM as a partner given their knowledge of our market as well as having supported numerous businesses like Wooshii through this planned phase of growth. We have built a great relationship with Colin and Adam during the process and have enjoyed their straight-forward and pragmatic approach. We’re delighted to have YFM join the team.”
Fergus Dyer-Smith – linkedin/in/fergusdyersmith – firstname.lastname@example.org
Notes to editors:
Wooshii is a video production company. We help brands and companies build scalable video solutions across the globe. Major brands, from Microsoft to Booking.com, Coca-Cola to Hilton use Wooshii to deliver video projects. Using our in house expertise, a global network of 13,000 plus creators and proprietary technology Wooshii is able to reduce the cost and time associated with video production at scale.
About YFM Equity Partners
YFM Equity Partners are specialist, independently owned, private equity investors. With over 30 years of experience, we seek to unlock value and growth potential by providing up to £10 million of equity to fuel the development of established business throughout the UK regions. We do this by helping our portfolio companies grow niche businesses, launch new initiatives, make transformative acquisitions and upgrade technologies and systems. Through our offices in Leeds, London, Manchester, Birmingham and Sheffield, we are dedicated to working alongside management teams to create long-term value for our investors, the companies we invest in and a positive economic impact for the communities in which we work. We manage and advise funds in excess of £200 million which include venture capital trusts and private equity funds. YFM Equity Partners conducts its investment business through its subsidiary YFM Private Equity Limited which is authorised and regulated by the Financial Conduct Authority (FRN: 122120).
For more information, please visit www.yfmep.com or follow us on Twitter @YFMEP.
YFM Equity Partners invests £3.6m to support the growth of Wooshii