Publicis Pro Partners with Wooshii to Launch New AI Platform
Wooshii today announces that Publicis Pro, has launched B2B Lab, built on Wooshii’s new Co-Pilot technology.
Wooshii today announces that Publicis Pro, the B2B centre of excellence within the Publicis Groupe network, has launched B2B Lab, a dedicated AI platform for B2B marketing planning, built on Wooshii’s new Co-Pilot technology platform.
B2B Lab is an AI-based application trained exclusively for B2B, accessing multiple leading Large Language Models [LLMs] in combination with live data feeds to deliver intelligent results for a range of B2B marketing needs.
What separates B2B Lab from general LLMs is its ability to be trained as a client and domain expert at speed in a wholly secure data environment.
“It’s like having Claude, ChatGPT and Gemini in one hand and a box of niche industry experts, all with deep client knowledge, in the other.
Billy Hamilton-Stent, Chief Strategy Officer, Publicis Pro
“It’s like having Claude, ChatGPT and Gemini in one hand and a box of niche industry experts, all with deep client knowledge, in the other. We think it will genuinely change how we ideate, plan and deliver campaigns across our B2B work,” says Billy Hamilton-Stent, Chief Strategy Officer, Publicis Pro.
B2B Lab, affectionately known as ‘Otto’ within Publicis Pro, offers new opportunities for client support. B2B Lab can help to dramatically reduce discovery, diagnosis and campaign planning times whilst maintaining the quality and integrity of the work and relationships that underpin effective client/agency partnerships.
What excites us is how B2B Lab is how well the tech fits the nuanced world of B2B. Our unique ‘agent’’ approach creates an AI management solution that combines expertise, scale and depth of knowledge for B2B. We’re proud that Publicis Pro selected Wooshii as its technology partner,
Fergus Dyer-Smith, CEO, Wooshii.
“What excites us is how B2B Lab is how well the tech fits the nuanced world of B2B. Our unique ‘agent’’ approach creates an AI management solution that combines expertise, scale and depth of knowledge for B2B. We’re proud that Publicis Pro selected Wooshii as its technology partner,” says Fergus Dyer-Smith, CEO, Wooshii.
Publicis Pro B2B Lab is available from June 2024.
About Wooshii:
Discover what engages. Shape what’s next.
Wooshii is a technology and services company that helps Enterprises and Agencies worldwide drive scale, productivity, and efficiency into their content strategy and video production. Their end-to-end solution combines AI, data, and a global creator network to enable their customers to Create, Manage, and Measure their content following the principle that Data + Humans + AI = Better Content.
About Publicis Pro:
Publicis Pro is an integrated B2B marketing agency that exists to find the extraordinary in every business and tell the world about it.
Our approach brings together strategy, creative, influence and commerce to move markets, create remarkable brands, shape decisions and connect the sales journey. We give businesses a springboard to make conceptual and commercial leaps forward, develop partnerships that move the dial on creativity, and give people a dynamic, interesting place to work.
Over the past few years our work with blue chip and fast growth clients – including Smartsheet, Twilio, Sharp and Rolls Royce – has been recognised with multiple award wins, including the Grand Prix award at both the B2B Marketing Awards and The Drum B2B Awards.
Find out more: https://publicispro.com/
