We wouldn’t be doing our bit for the video marketing industry if we didn’t dive in and offer our thoughts on ways to overcome some of the most cited barriers. So here we go…
⏰Lack of time remains the #1 barrier to video marketing adoption. A third of marketers who don’t use video say it’s because they don’t have enough time.
We acknowledge that time and resource constraints are a legitimate concern for marketers who are increasingly expected to do more with less. But the potential return on investment is not something to be sniffed at.
Video is the most efficient and effective way to convey messages, leading to increased engagement and long-term impact. The storytelling advantage of videos fosters emotional connections, contributing to brand loyalty. It’s 2024 – and if you’re not including video in your content plan then you’re already behind the times. It’s the only method for sustained success in a digital landscape. So, rather than viewing the time and effort required as a hindrance, strategically investing in video creation means you’ll reap the benefits of enhanced audience interaction, brand visibility, and market share over time.
Plus, if you work with an experienced global video agency, they’ll take the lion’s share of the work off your plate for you!
🤑20% of marketers who don’t use video say it’s too expensive.
We’ve all had our budgets cut, and cut again. And figuring out where to best place your precious pennies is tricky.
While investing in video production may seem expensive initially, it’s crucial to think about long term cost-effectiveness. For example, try thinking about the hero video as the first piece of content you create for your campaign. Invest in the resource to create this, and all your other assets become infinitely easier (and cheaper) to produce. Your story, graphic elements and tone are already there waiting to be repurposed across different formats and channels.
Viewing video marketing as a strategic investment rather than a mere expense can lead to significant returns, both in terms of deliverables, consistency, brand visibility and engagement, ultimately justifying the initial perceived cost.
🤔15% of marketers who don’t use video say they don’t know where to start.
We hear ya! And we hear this a lot from our clients! It’s understandable, but it represents an opportunity for marketers to tap into the benefits of seeking professional assistance.
Working with a reputable video production agency can provide tailored guidance and expertise – equipped with experienced professionals who can not only navigate the complexities of video creation but also ensure high-quality, engaging content that aligns with your marketing goals. By collaborating with a video production agency, marketers can expedite the learning curve, access industry best practices, and benefit from the creative input of seasoned professionals. This approach not only addresses the initial hurdle of not knowing where to start but also positions marketers for effective and impactful video marketing campaigns.
🤷12% of marketers who don’t use video are unclear on the ROI of video marketing.
It’s a common concern, and again is something that we’ve heard from many different organisations that we’ve spoken to. So we actually built a tool to address these concerns. Wooshii Insight brings together all your video data and assets with enhanced analytics and tracking tools, enabling marketers to measure key performance indicators and gain real-time insights into the impact of their video initiatives – beyond what they can get from in-channel dashboards. It can even tell you the return on your production spend.
Additionally, Wooshii Insight is a creative co-pilot. Taking all your historical video data and using it to suggest new and exciting ideas for future brand videos that are guaranteed to perform.
Platforms like Wooshii Insight empower marketers to make informed decisions, turning uncertainty into a strategic confidence with measurable returns.
🚫10% of marketers who don’t use video feel they don’t need it in their marketing strategy.
Okay, this one is a bit touchy. 91% of businesses are using video in their marketing strategy, so we’re not sure how this 10% think it’s unnecessary… but for the sake of being unbiased, here goes…
Some marketers may not currently see the need for video in their marketing strategy, but they must consider the dynamic nature of consumer preferences and the ever-evolving digital landscape. Video content is the dominant force in capturing audience attention, fostering engagement, and conveying messages effectively. By incorporating video, marketers have the opportunity to show up for a diverse range of audiences who are, let’s face it, unable to get away from visual and interactive content. All platforms are going video first. X (formally Twitter*) even said those very words this week.
*Will there ever be a day that we can stop saying ‘formally Twitter’?
Consumer behaviors aren’t shifting towards video consumption, they already have. So it’s getting to the point where if you aren’t integrating video, you’re risking the future of your brand and potentially damaging your relevance in an ever-changing market. Recognizing the evolving nature of consumer preferences and staying ahead of industry trends positions marketers to adapt and thrive in a competitive landscape. Making video is an essential component of a comprehensive marketing strategy.
So there you have it. 5 reasons marketers are not using video marketing, and 5 explanations as to why you should be and how you can do it more strategically!
If we’ve convinced you to delve a little deeper into video, speak to our team today. We’ll even throw in a complimentary audit of your channels, so you can get a taster of what’s possible.
Access the full Wyzowl 2024 State Of Video Marketing Report here.