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Global Video Services for the Education industry

Video has become integral to the education industry, allowing students to develop and upskill from the comfort of their own homes.

But far beyond trying to replicate the traditional classroom environment, educational video content enhances learning and development by creating engaging interactive experiences.

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Video production services for the Education industry.

The very nature of video means that topics can be visualised more simply, using animation and live demos to help communicate complex messages and deliver information in an accessible visual format.

We work with education and e-learning brands like Promethean World and Google, creating videos that make learning fun, engaging and relevant. Perhaps you’re launching or promoting a new course or e-learning platform: testimonial videos from past students will boost trust and brand credibility.

Maybe you need to build a library of tutorial and educational content or training videos? Animated explainer videos allow the audience to watch step-by-step instructions, more impactful and more engaging than written directions.

The variety of styles and formats that video production can offer this industry means it’s an excellent way to meet all your video content marketing objectives. Get in touch and let’s discuss how we can make video content work harder for your company.

Case studies: Education


What are the best video production techniques for creating engaging and informative educational videos?

-Use animation: Animation is a powerful tool to visualise abstract ideas and concepts, making them more relatable and easy to understand for both students and teachers. It can also be used to create simulations, visual aids, and other interactive elements to simplify and enhance the learning experience.

-Use live-action footage: Live-action helps to bring real-world examples to life, allowing you to showcase relevant scenarios related to the subject matter in a tangible way.

-Use storytelling: Storytelling is key in any video project, no matter what style or topic you’re working with. By taking the audience on a journey, you grip their attention while making key information more engaging and memorable.

-Use infographics: Use infographics to present information in a clear and concise way. They can be used to explain complex concepts and technologies in an easy-to-understand way by breaking them down into smaller parts and using visuals to support the information.

-Use closed captions and subtitles: Make sure that the videos are closed captioned or subtitled for students who have hearing impairments or for non-native speakers.

-Use real people: Having real people in the video, like teachers, professors or industry experts, can help to build trust and credibility with the audience and make the information more relatable.

-Use interactive elements: Add interactive elements to the video such as quizzes, polls, and questions that are designed to engage the audience in the learning process and make the video more interactive.

We’re here to support with tailoring video content to your specific audience’s needs and preferences, ensuring that the information presented is relevant and easy to understand. Our creative expertise blended with your strategic marketing objectives support, you can create videos that effectively communicate your message, engage your audience, and ultimately achieve your goals.

What are the best ways to distribute and share educational videos?

-Use a Learning Management System (LMS): Many educational institutions use an LMS to distribute and share educational content. This can include videos, as well as other types of resources such as text, images, and audio files.

-Social Media: Share your educational videos on social media platforms such as Facebook, YouTube, Instagram, and Twitter. These platforms have huge audiences and can help to reach a large number of people, quickly.

-Video hosting platforms: Host your educational videos on video hosting platforms such as Vimeo or YouTube. These platforms allow users to easily share and embed videos on other websites, which can help to increase visibility and reach.

-Email: Send the video content via email to your different audience segments i.e. students, colleagues, internal team.

-Website: Adding video to your website can help to increase visibility and reach. It also allows visitors to access the video directly from the website. What’s more, including video on key pages of your website has been proven to increase SEO and lead to increased conversion rates through organic search.

-QR code: Use QR codes to allow easy access to your video by scanning a code with a mobile device. This is a particularly effective tactic when targeting an audience on the move, for example at a conference, on their daily commute.
-Streaming platforms: Depending on the objective of your video content, streaming platforms like Netflix, Hulu, and Amazon Prime can be effective channels to distribute content to a larger audience.

Tip: The distribution method should be convenient and easy to access for the audience. It’s also important to make sure that the video is easily shareable and can be embedded in other platforms.

How can we measure the effectiveness of video in the education industry?

-Viewer engagement: Tracking metrics such as numbers of views, likes, comments, and shares helps to gauge engagement and can support in measuring how well the video resonates with viewers.

-Completion rate: Measure the percentage of viewers who watch the entire video to determine how effectively the video held their attention.

-Quizzes and surveys: Include quizzes or surveys at the end of the video to assess viewer understanding and retention of the material.

-Learning outcomes: Compare the performance of those who have viewed the video with those who have not. This can give you a sense of whether the video is helping to aid learning and retention.

-Feedback: Collect feedback from your audience about their experience with the video, including what they liked and what they would change.

-Return on Investment (ROI): Measure the cost of creating and distributing the video, and compare it to the benefits such as increased learning outcomes, engagement and retention.

-A/B testing: Create two versions of a video and test them with different groups to identify which performs better.

Have you heard of Wooshii.insight? It’s our very own platform designed for enterprises. It collates and monitors these metrics (and more) from all of your platforms – helping to measure the success of your video marketing efforts and providing valuable insight and recommendations for improvements. It helps our clients make informed decisions on how to optimise and improve their future video production strategy, and benchmark against competitors.

How can video be used to enhance the learning experience?

-Visual aids: Video can be used to show examples, demonstrations, and simulations that can help to clarify concepts and make them more engaging for audiences.

-Active learning: Video can be used to provide opportunities for active learning, such as interactive quizzes, polls, and discussions.

-On-demand access: Video can be made available online, allowing audiences to access material on their own schedule, at their own pace.

-Personalised learning: Video can be used to provide personalized learning experiences, such as adaptive videos that adjust to individual needs.

-Accessibility: Video can be used to make learning more accessible for those with different learning styles, abilities, or disabilities.

-Self-reflection: Video can be used to record lectures, allowing audiences to review the material later, and reflect on their own learning process.

-Cultural and linguistic diversity: Video can be used to introduce learners to different cultures, languages, and perspectives, making the learning experience more inclusive.

-Gamification: Video can be used to add an element of fun and engagement, like incorporating video games into the learning process, which can increase motivation and retention of the material.

Tip: Remember that video should be used in conjunction with other forms of material, such as text, audio, and interactive elements, to provide a well-rounded and engaging learning experience.

How much does it cost to produce a video?

We’re available to help with any kind of video production, and we can do it all—from script writing to casting to directing and editing. Our video projects usually start at £10,000, but prices vary depending on the scope and scale of your project. If you’re looking to get started on something new, get in touch!

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Submit an enquiry, or contact us directly.

+44 (0) 20 8798 0090

Los Angeles
+1 (844) 651 – 2987


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