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How Connected TV Ad Spend Will Surge in 2024: Predictions and Strategies

In an era where technology is at the forefront of every industry, the advertising world is no different. The landscape of television advertising is shifting—moving away from traditional TV ad spend to a more digitally-oriented approach. It’s time to explore the phenomenon that is predicted to dominate the advertising industry in 2024: Connected TV (CTV) Ad Spend. Buckle up! 

Insights

5 Reasons To Not Use Video Marketing

Wyzowl’s ‘2024 State Of Video Marketing Report’ highlighted five key barriers that marketers face when they think about using video in their content marketing strategy. All of them make sense. But all of them are fixable, if you know where to look.

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Insights

Generative AI and Marketing Within Enterprise.

Andreessen Horowitz (aka @a16z) recently shared some findings from their latest exploration into the world of Generative AI. We dive into the implications for marketers.

AI is not slowing
AI in Marketing

The AI Revolution Isn’t Slowing Down: Why Marketers Should Double Down on LLM Innovation

With artificial intelligence, scepticism is mounting. Prominent voices like Gary Marcus argue that we’re approaching the limits of large language model (LLM) capabilities. Yet, the…

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These terms shall apply to the Agreement entered into between you and Wooshii for access to the Services. By accessing the Services, you confirm that you accept these terms and that you agree to comply with them. By registering to access the Services, you acknowledge…

Energy

Video Production for the Energy Industry.

Pharmaceutical

Pharmaceutical Corporate Video Production. A Dynamic Future For Video Marketing In The Pharmaceutical Industry. Check out our free pharmaceutical video insight report – bringing together video marketing insight from thought leaders and healthcare professionals, alongside research and commentary from our video production experts. Outlining 7…

Finance

“Throughout the whole process the coming steps were clear and expectations were set from the beginning. Continuous support from your side, fast responses, suggestions and turnaround time. Our team is very pleased with the outcome and confident it will help raise awareness and explain the…

Biotech

Video production servicesfor the Biotechnology industry. Bring Biotech to life through the power of video. Check out our brand new free insight report – bringing together video marketing insight from thought leaders alongside research and commentary from video production experts. Outlining 3 key steps to making video marketing more…

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