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Insights

How Connected TV Ad Spend Will Surge in 2024: Predictions and Strategies

In an era where technology is at the forefront of every industry, the advertising world is no different. The landscape of television advertising is shifting—moving away from traditional TV ad spend to a more digitally-oriented approach. It’s time to explore the phenomenon that is predicted to dominate the advertising industry in 2024: Connected TV (CTV) Ad Spend. Buckle up! 

Insights

Data-driven Video: Practical Steps to Enhance Your Video Content

Calling all content teams! We’re turning our lens towards a new, tech-enabled and dynamic way to improve the efficiency and effectiveness of video content for enterprise — by using data to inspire and drive creative ideation.

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Posts

Machine Learning in Marketing: What You Need to Know

Machine learning has become a game-changer in the world of marketing. It’s transforming the way businesses understand their customers and deliver experiences that truly resonate.…

Top Video AI Models
Insights

Best AI Video Models – June 2024

Explore the top AI video models like OpenAI’s Sora, Luma AI’s Dream Machine, and Runway’s Gen-3 Alpha. The future of AI in video creation.

whiteboard of thought
Insights

Visual Reasoning: The Next Frontier in AI-Powered Marketing

Discover how Whiteboard-of-Thought AI prompting could revolutionize marketing. Learn about visual reasoning in AI, potential applications, and how to prepare your team for this game-changing technology.

Customer Service
Posts

AI Personalization: Crafting Unforgettable Customer Experiences

AI personalization revolutionizes customer experiences by leveraging machine learning to deliver hyper-relevant content, dynamic interactions, and enhanced customer satisfaction, ultimately driving engagement and loyalty

AI is not slowing
AI in Marketing

The AI Revolution Isn’t Slowing Down: Why Marketers Should Double Down on LLM Innovation

With artificial intelligence, scepticism is mounting. Prominent voices like Gary Marcus argue that we’re approaching the limits of large language model (LLM) capabilities. Yet, the…

Brand Check

Wooshii Brand Check

“ Brand check has revealed millions in wasted spend that was just not visible to us before.“ Global Media Buyer

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