“It takes an engaged, motivated and committed workforce to deliver a first-class product or service and build a successful, sustainable enterprise.”Richard Branson
A key way to keep your employees engaged, motivated and committed is through the effective delivery of corporate communications. Video can play a major part in this, but to do so requires more than just moving static content into the video format.
In order to effectively reach your audience, it’s the content that really adds value. With the winning combination of content and attention-grabbing delivery, you can implement video to boost your corporate communications successfully.
So why is video messaging so important?
Video makes content accessible
With an increasing number of employees using mobiles, laptops or tablets to access corporate content, video is a way to keep them engaged across all platforms.
Video can be a particularly useful tool for companies with employees around the globe. Posting a short video of a speech, announcement or presentation can ensure that your global workforce sees it quickly, and that the information is retained in a more effective way.
The format is more effective than text, as it can communicate in seconds what might have taken multiple paragraphs to write. Future repeat views are also more likely than emails, which tend to just get deleted.
It can address multi-disciplinary learning
Recipients of video communications are more likely to fully absorb the intended message.
When examining the rates of retention reached through different learning styles, there is a significant difference between the information retained when learned through both seeing and hearing the content together, as opposed to seeing or hearing independently.
By choosing video as your method of delivery, you combine sight and sound, which is proven to increase rates of retention and click-throughs.
It can evoke an emotional connection
In keeping with making sure your employees are motivated, introducing video can elicit an emotional response to content that may have otherwise have had little impact. While you may not be delivering a TED talk in every video, you can still grab the attention of your viewers and create an emotional connection that is both engaging and inspiring.
Some things are better said than written, and have more impact when watched as opposed to read. You can engage your employees with the results of the latest product launch or a quarterly finish using video, providing them with a face or a name instead of a spreadsheet.
This emotional reaction can improve everything from enthusiasm to accountability, which will in turn positively impact the productivity of your workforce.
Video provides you with the opportunity to have a conversation with your employees. By using it effectively, you can open up this dialogue to engage and motivate your workforce, improving your overall corporate communications in the process.