Your channels are sharp in appearance, you’re using all the right keywords and you keep up on your production. But you’re still not getting the feedback from your marketing campaign you were hoping for or that you see your competitors getting. While it’s usually impossible to get an instant answer as to why some Youtube efforts soar while others sink, there are a few things you can try to get your brand off the ground.
Youtube “stars” are everyday people with a ton of subscribers and a dedicated following. Research Youtube celebrities to find one who may be interested in partnering with your brand based on their current content topics. You don’t need a huge budget to pull this off. Simply offer the star users you’re interested in free products or services from your brand in return for a little name recognition on their channel.
Reach out to your customers more. While you’re already contacting them via your content, you need to engage them at multiple levels. Simply putting content on your channel usually isn’t enough to keep people around.
The millions of people on Youtube can work as an advantage and a drawback at the same time. Since it’s such a big gathering ground, there are a lot of companies out there vying for attention. If you make your customers feel valued, they’re more likely to come back to your channel and talk about your brand on social media.
How you should go about engaging your customers depends on their demographic, your campaign style and your brand message, but some common techniques are a good place to start. Answering a specific customer’s question in a video will get you attention if the question is unique and your answer stands out. A customer testimonial works if the customer is personable and doesn’t appear as if they’re a paid spokesperson.
Don’t be afraid to discontinue a Youtube marketing campaign that clearly isn’t working. Producing content that isn’t doing its job is a waste of your time and that of your viewers. Eventually, your viewers will go away and not return.
If you do have a failing campaign on your hands, ask your viewers for feedback. Include rewards, such as free products, if you need more in-depth responses to uncover why your strategy tanked. Losing a few products is still better than producing another campaign with the same flaws.