Youtube recently created the One Channel programme to help content producers unify their efforts rather than splitting them. Many video makers were using a dozen or more different channels to keep content separated for their viewers. The One Channel provides these sub-categories for you, taking a lot of the work out of managing multiple streams. However, switching to the One Channel means a new approach to getting highly ranked in searches. Try to focus on quality and keywords equally to see more attention for each clip.
Expand Your Channel Title
Don’t be afraid to write a longer and more informative channel title when using the One system. Try dropping your most important keyword phrase and your organisation’s name together with a dash separating the two for a title that draws in the viewer. Provide context so visitors don’t have to guess your focus or affiliation with a company or business. Many channel owners completely forget to put their company name on the channel at all, which causes them to miss out on a lot of extra traffic that comes from social media.
Associate with Others
Search out other content producers that share your niche without being outright competition and then feature some of their videos on your channel. This builds a connection that Youtube finds, usually when creating dynamic search results. You can trade featured slots with fellow producers for mutual gain. This tactic doesn’t necessarily provide big boosts in search alone, but it will help you enjoy more recommended placement due to the associations you are building. Any tactic that gets your content in front of viewers is worth adding to your arsenal.
When setting up your new One Channel, spend plenty of time filling out a well-rounded description. Treat it like a conversation with a potential customer and take a friendly tone. Weave together plenty of information about your company into the description to help visitors understand the benefits of your content. It’s much easier to convert the views you receive into actions, such as purchases, when visitors know exactly what you do. Keep away from keyword stuffing and ensure every sentence is correct and accurate. Avoid outrageous claims; these could be held against you, so stay honest for the best results. Adding unrelated but popular keyword phrases won’t help you rank higher in searches either.