Everyone loves the GoPro! And what’s there not to love? Their cameras are tiny, inexpensive, and produce amazing quality footage.

And not just with the action sports crowd, everyone’s using it, including George Lucas for some shots of the movie Red Tails.

Now, GoPro just outdone themselves, having announced yesterday the third version of their Hero cameras:

The Wi-Fi enabled HERO3: Black Edition is the most advanced GoPro, ever. No expense was spared during its development, resulting in a GoPro that is 30% smaller, 25% lighter & 2X more powerful than previous models. New resolutions and frame-rates include 4Kp 15, 2.7kp 30, 1080p 60, 1440p 48, 960p 100, 720p 120 and 12MP burst photo capture at 30 fps. Yes, for real.

Did you read that right? 4K at 15 fps, 2.7K at 30 fps, 1080p at 60 frames per second! That is just amazing quality for something that will cost $400!

Their marketing is brilliant too, making use of their core: video. The main element of the Hero3 webpage is in fact a promo video, “shot 100% on the new HERO3® camera”, and it is amazing. Take a look:

Here is the official press release:

GoPro® Launches New HD HERO3 Camera Line Featuring Smallest 4K Camera

Smaller, Lighter, More Powerful with Built-in Wi-Fi Camera Available in Three Editions

SAN MATEO, CA (October 17, 2012) – GoPro, maker of the world’s most versatile and durable cameras and producer of today’s most engaging content announces the release of its new HD HERO3 camera line up in White, Silver and Black editions. Each new edition retains the iconic look of the previous award winning HD HERO cameras but comes in at about half the size of its predecessors and has built-in Wi-Fi technology. At the top end of the new product line up, the HD HERO3 Black Edition is one of the most powerful camera systems available, delivering astounding 4K and 2.7K video resolutions all in the size of a small box of matches, making it easier to share your world. The White, Silver and Black editions are available for pre-order at GoPro.com and are shipping to specialty retailers around the world for MSRP $199.99, $299.99 and $399.99 respectively.

For more, go to the product page.

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