The first 5 seconds of your video is critical. It’s the hook that keeps people watching. Grab them, and you’ve given yourself the best chance they will listen to your message. Lose them, and the time and energy you put into your video is wasted.


We’ve put together our favourite examples of some stellar first 5 seconds…

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Ship My Pants:

Loving the cheeky wordplay. Not only did they keep viewers intrigued but they also kept reinforcing the entire unique selling point of their product throughout the video. 21 million views. Can’t argue with that.


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This Is The End:

Trailers usually take a while to build up. You know, starting with that booming James-Earl-Jones-style-voice-over and several incongruous images collaged together before they actually get to the point. This witty and childish intro was a clever add-on to an existing trailer. They referenced the fact we were watching an online video. And they played on their desperation to keep us.


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If you were ever skeptical about video ads driving results, will persuade you otherwise. It received the highest ever click through rate on a YouTube ad and Reed saw web traffic increase by 13%. Reed is a great example of constructing the perfect ad; the first 5 second has the hook, referencing where the user is (bored at work) and a joke about cat videos. They have branding up-front (emblazoned on his t-shirt). They used the same boisterous character they had in their TV ad but they didn’t just upload their TV ad and hope for the best. Instead, they created an ad specifically designed for online. And it worked.


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British Heart Foundation:

The British Heart foundation got straight to the point and they used one of our favourite gangsters Vinnie Jones to ‘bully’ the user into listening. They were so successful that they even created follow up videos about how this ad saved lives.


Ready to make your first 5 seconds count? Post a project for free today and our community will respond. Or for more information about what makes a great video ad, check out our recommendations.