By staying on top of emerging trends in online video, you can make sure you’re ahead in the game and offer the content that users want. In an era where trends move at the speed of light, you’ll need to look forward so you’re not left in your competitor’s dust.
Everyone loves to laugh and online video viewers aren’t any different. Online parodies have brought many brands success, particularly those spoofing an already successful campaign. Since viral trends are usually hard to predict and track, lampooning an idea that has already sparked the interest of the public takes some of the guesswork out. In some recent examples, parodies have actually received a wider reception from the public than the original hit idea.
If you’re going the parody route, remember to keep it clever and relevant to your audience. You don’t want to alienate the people you’re trying to draw attention from or attract people that won’t respond to your message. Given how quickly the public moves on, you’ll want to move on your parody idea as soon as possible, before your springboard isn’t relevant anymore.
Online videos often function as mini-television spots. The content is displayed and requires very little action on the part of the viewer. By making your online videos more interactive, you’re engaging viewers on multiple levels at the same time and providing a deeper experience. By giving your viewers different ways to explore your content and unlock additional promotions, you’re keeping their attention and getting more of your message across at the same time.
Creativity is significant in interactive online video development. You need to deliver your message in a way viewers aren’t used to. By using the element of surprise, you’ll draw more people in just out of sheer natural curiosity. Focus on introducing new elements, such as special bonus content, into your interactive video product.
However, as in life, there can be too much of a good thing when it comes to video interactivity. You need to balance the experience of the user with your brand’s message. If you’re requiring too much work on your viewer’s part, they may become frustrated and end the video before they get the total experience. Review your interactive content in two different ways, as a traditional viewer and as a representative of your brand. You should be pleased with the content in both mindsets.