Sometimes it’s best to sit back and let stats do the talking.
Tubular Insights recently compiled their top stats on online video marketing, and we’ve brought you some of the ones we found the most interesting.
68% of marketers believe that original digital video content will be as important as original TV programming in the next 3 years.
In the US, YouTube reaches more 18-49 year-olds than ANY broadcast or cable TV network, and YouTube does that on mobile alone.
During prime time, these 18-49 year olds tune into YouTube than into the top 10 TV shows combined.
6 out of 10 YouTube subscribers say their view of a brand or company has been influenced by a creator.
In 2016, more video content will be uploaded in 30 days than all three major U.S. T.V. networks combined have created in 30 years.
It’s estimated that mobile video will account for 75% of total mobile data traffic by 2020.
85% of Facebook video is watched without sound.
Advertisers and media buyers have increased their investments in original digital video programming by 114% over the past two years.
63% of media buyers plan to spend more overall on all digital video and 62% on mobile video.
Video ads have an average click-through rate of 1.84% – higher than any other digital format.
To view some more killer marketing stats compiled by the team at Wooshii, click here.
Do you need any help with a video marketing campaign for your company? Get in touch at firstname.lastname@example.org and we’d be happy to offer our advice and support.