Original article: Barbara Loynet
The essence of healthcare is to help improve people’s quality of life, or even save people’s lives. But this sector is also a huge business – stretching far beyond the operating theatre – and it’s being run like one too. Let’s take a quick look and see what’s trending in the world of medical marketing.
1. Mobile Marketing is on the rise
Marketers can make sure that they never miss a business opportunity by being present in their consumers’ lives. 80% of social media time is now spent on mobile devices, and a high number of these individuals connect to the internet exclusively through their mobile.
A mobile strategy can be decisive in your campaign’s success: you have to be in it to win it. Businesses need to provide instant and real time access to their users via responsive websites and ads (a responsive site improves Google ranking), and mobile marketing is one of the most effective ways to do this.
2. Social Media is exploding
A study by Pew Research Centre reveals that 65% of adults use social networking sites – nearly a tenfold jump in the past decade!
Medical marketing experts are seeing the benefits of communicating on platforms like Facebook and Twitter to spread the word on their products and services. But many are also now turning to Instagram to connect with patients, customers, retailers, employees and shareholders/investors: visual content is an effective way to demonstrate your company’s unique selling points, which leads to number 3:
3. Video is steering leads into sales
Video has now become the primary source to steer prospects into leads. Did you know that 70% of marketers find videos to be the best medium for converting leads into sales?
Customers too want to consume content via video. Video content will reach your patients and customers and help motivate them to engage with your brand.
Think cross-platform strategy: content can easily be repurposed into a variety of different video uses. With millions of video views each day, and with an abundance and a wide variety of media platforms available, video is one of the best practical choices.
Do you need any advice on how to improve your medical video marketing campaigns?
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