Viral marketing is an idea that spreads and an idea that while it is spreading actually helps market your business or cause. A good advertising campaign is one that engages with your audience enough for them to think “I want to pass this on”. The effect is that a simple message can be passed through a demographic of peers quickly.
“Every piece of research tells us what we already know: that advocacy –recommendation from a friend – is the most powerful and credibleinfluence on consumers. Viral marketing is a very logical extension of this principle, and increasingly, we’re putting it at the core of our strategic thinking.”
DAMIAN BLACKDEN – EXECUTIVE VICE PRESIDENT
Most viral campaigns won’t become large-scale. Few actually achieve that status. In nature, viral infections rarely turn into plagues. They tend to be small — yet can have a big impact on a community.
The same holds true of viral campaigns. You can have a small campaign that has a big impact in your industry or community. Total numbers alone should not determine success.
There are hundreds of successful viral campaigns happening right now that you’ll never hear of. Nor will they ever be featured on major news networks, because they’re focused on particular areas of interest or communities.
It’s important to keep your target audience and goals in mind when designing your campaign. Is it to build brand awareness? Build quality links? Get the attention of industry journalists?
For Wooshii it is all about creating good advertising campaigns. To us this means having a viral element. That is to say that your advert adds enough value for a viewer or customer to want ot pass it on to their peers.