And it is another example of great use of online video by a cause and non-profit. Made by Mexican ad agency Anónimo for organization Convivencia Sin Violencia, it shows the literal effects of what might happen if one drinks and drives in a extreme way, shotgun style.

A bit extreme, but I think that’s the point of it, to shock you into taking notice of the message (and with a very strong tag line too).

And it is particularly interesting given that a very recent study by Pew Research found out that this demographic is one that most adopts online video – not only consuming but also producing.

Have a look:

It’s got 150.000 views in 10 days.