Providing your potential customers with an app preview video is an extremely effective way to accelerate app downloads. It brings your app to life, giving your audience a taster of your app before they purchase. It emotionally engages in a way that static images and text simply cannot.
Football Chairman, a sporting app that enables you to build your own virtual football empire, is no stranger to success. When they launched the latest version of their app, it went straight to #1 in the UK paid app charts within hours of launch. It was named as one of the iTunes Editor’s “Best of 2013” apps and now has over 1 million downloads!
The app allows you to create a football club from scratch, starting as a tiny non-league team, and the aim is to see if you can make it through seven divisions to the very top.
Incredibly, the whole success of the app, has been down to clever deployment of marketing strategies and very little budget. “The whole success of the app has been built on viral marketing strategies – we had no budget when we launched, so the only way to compete with the big app developers was to be clever with our marketing,” says co-creator of the app, James Black.
He understood the importance of using video to increase visibility, “adding an app preview video was an obvious step, and using Wooshii enabled us to get a video produced for a reasonable budget that looks as good (if not better!) than anything the big app companies have got.”
Thrilled with the results, James will be using Wooshii again, “We’re hopeful that the video will help to continue the success of the app, and we’ll certainly be using Wooshii again for any future app videos!”
Using Wooshii enables you to make a high quality app video, quickly and within a budget you set. Simply post a project to our 10K video-makers, for free, and interested video-makers will pitch to win your business and bring your video to life. You can get started by posting a project here. We recommend putting ‘App Preview Video’ in your project title and a rough budget guide would be $800-$1200 US dollars for a 30 second app animation.
Recognising the importance of video, Google Play, and now recently the App Store allow video previews. We recommend checking out the Google Play as well as App Store guidelines. Google Play allow up to 1 min for a preview video and allow creative freedom. App Store are more strict so check out their requirements (30 seconds, no hands, just simple graphics and voice-over). Don’t forget to also post your preview on your YouTube and social channels.