We’ve been seeing this video everywhere in the past 24 hours and it’s spreading fast on the web.

It’s an amazing looking spec ad for Coca Cola by Alvise Avati (meaning it was not solicited by the brand and not paid for by anyone) and has many have said, could very well be one of the ads you see on TV or elsewhere.

We reach to him today for an interview, but before, see the incredible video:

What is your creative background (how did you get started on all things creative)?

I did study at school of art in Rome ( italy ) for the High School period, afterwards i’ve enrolled at the University of Architecture of Rome but i left after only few years.
Then i’ve followed some life drawing courses at the Accademy of fine arts. That’s all my “Creative” background i guess,
My father is an italian movie director ( quite famous in italy ) so i’m born and raised watching him bowed down on his typewriter writing screenplays, so i guess i’ve somehow inherited this passion for storytelling.

How did you have the idea for this?

It all started while i was living and working in San Francisco. At that time i was working as an animator for the movie Transformers2 ( Industrial Light + Magic ) and i was animating some shots involving an epic fight with Optimus Prime and Megatron. Since epic fighting sequences have always been my passion, i decided to do something like that but at home, by myself, so i’ve tried to think about a short story, the shorter the better, and what’s shorter than a commercial?
So i went for the commercial format and to keep everything as simple as possible, i’ve picked the most simple object a 3d computer software can render, an alluminum can as the main character of my animated short.

Idea is one thing, getting it together is another! How was the process from idea to completion?

Right after i’ve had the idea clear in my mind i started with the previsualization. When the previz was done i started asking an hand to a few good friends spread around europe. A guy ( Andrea De Martis ) has modeled and textured pretty much everything you see in the short movie. Giovanni De Francesco has rendered the most of the shots and he has been involved in compositing and other stuff as well. Giuseppe Chisari has develope a fast and good crowd system and he gave an hand also for the rigging.
Mario Aquaro has rigged everything you see in the short film. Mirco Paolini has created a few particle simulations and Maurizio Giglioli has created the one in the last shot.
Stephen Holbrook has comped a few good shots and a few other guys ( which the credits are showed in the youtube page ) have been briefly involved in the production.
I did a bit of everything, expecially animation, some render, some fx, some compositing, some audio stuff, editing, ecc… πŸ™‚
So the hardest thing to get something like this done without dying before, is to keep focus and keep working on it every single day, even if it’s just for half an hour, you must keep working on it otherwise you gonna drop it.
So even when the other guys were busy with their work, i kept working on it, night by night, till i get it done.
For this kind of projects, part-time, zero money, it’s hard to say enough, because you dont have a deadline so you tend to keep working on it, but at a certain point you must say enough, even if the quality is far from being perfect, otherwise you’ll never take it to the end.
So, considering that it’s a zero budget project, made at night, i’m pretty proud of it! πŸ™‚

What was the software used?
Maya (of course!!!! ) πŸ™‚
Nuke for comp
Mentalray for Render

I’ve seen this in a lot of places in the past 24 hours, I can imagine the feedback has been very good?

Yes the video is up online since a couple of weeks but i think the big kick started since yesterday when the cool guys from
www.viralblog.com featured my work on their website. Now the video is spreading around pretty fast and i’m so glad of it!!
It makes you feel so good to know that the work you made in your small bedroom, at late night, now is being seen by so many people.
I’m really glad of it!

aAve you heard from anyone either in Coca-Cola or Pepsi?

No and i hope they liked my work. I think they should start thinking about making some different kind of commercials in the future, expecially the Computer graphic ones.
Something different, like my spoof commercial for example! πŸ˜€

What are you working on right now?

At the moment i’m very busy working ( i’m an animator at Moving Picture Company, London ) working on a fantasy movie with Jeff Bridges, cool stuff!

Where do you see yourself in say 5 years time?

I want to make another spoof ( or spec ) commercial as soon as i can, because i want to put togheter a reel as director or creative director…so in 5 years..i hope to see myself directing something cool and written by myself.

Alright, awesome stuff by Alvise! On behalf of Wooshii we’d like to thank him for his time in answering these and best of luck with future projects, we’re sure we’ll be hearing his name a lot in coming years πŸ™‚