Corporate communications, as we explored in last week’s blog post, are a great way of engaging with, motivating, and informing a company’s employees.
But what exactly should you be saying in these videos? Here are of the five best uses of video for corporate communications.
1) Progress Updates
In any company, employees should feel as if they are in the loop. If not, then they risk losing their feeling of connection and control. Regular progress updates will keep employees motivated and educated.
Tone and information that is easily lost through text can be retained on video. By having everyone on the same page the company could feel less like a place of work and more like a team focussed on achieving similar goals.
2) Corporate Changes
Some changes are good and some are bad. But a lot of changes can be daunting for employees. Any time there is a new development in the company structure, employees will be wary. A business can get ahead of this anxiety by being clear, transparent and timely.
Video is uniquely suited towards these forms of announcement. It can be used to discuss corporate changes but also to show that they won’t have a negative impact on the business.
Communication through video will address concerns and diminish rumours with a friendly, personal touch not possible through text.
New employees need to absorb huge amounts of information in a very short space of time.
Videos are ideal for inductions because they save you time, money and resources than with induction sessions. New employees can go through at their own pace, which leads to greater efficiency and retention than from reading handbooks and the like.
Because you can present information in a personable manner, the videos will also highlight the attitude and culture of the workplace and the expectations that the company has of them.
Consider using video to present an overview of the business or orientations of the work place. You could also include health and safety information, information on holidays, sickness and other important processes.
Existing employees will be consistently looking to learn more skills and efficiencies for their role. Graphics and visuals will help explain more complex processes, and other employees can provide horizontal training by giving tips about how they work. These both help in the upskilling of staff across the company.
With video, training does not need to be rigorous. Small updates can easily be transmitted to employees. These minor changes are not necessarily conducive to group training sessions, but will enhance productivity.
5) CEO Messages
In large companies, employee-CEO interactions are usually minimal. But studies have shown that believing and trusting in a CEO has a significant positive impact on employees’ performance and satisfaction.
Regular videos from the CEO will build feelings of greater communication and openness across the business. More-so than newsletters and emails which could have been sent by anyone. Video indicates that the CEO values communication with their employees and is willing to set aside time to interact with them.
The videos could be used to give updates about developments/performance, underlining of corporate policies, changes in the marketplace, or just to congratulate employees for good work being done.
Using video in your corporate communications is a highly personal way to reach out to employees. From CEO announcements to health and safety training, video messaging will reinforce a company’s brand, strengthen team bonding and morale, and build upon the employee-company relationship.
Do you need any help with producing corporate communication videos?
Get in touch at email@example.com or through our online form and we’d be happy to offer our advice and support.