A few days ago comScore released another Video Metrix report and for the 3rd consecutive month, the number of video ads watched by Americans is record-breaking: 11 Billion.

Let me just remind you that this number was broken for April with 9.5 billion, again for May with 10 billion, and now the count for the month of June with 11 billion. That is just crazy!

So what other stats were in the June 2012 report?

  • 180 million U.S. Internet users watched online video;
  • This represented 84.8 percent of the U.S. Internet audience;
  • They watched 33 billion online content videos in June;
  • The duration of the average online content video was 6.8 minutes;
  • The average online video ad was 0.4 minutes;
  • Time spent watching video ads totaled 4.6 billion minutes;
  • With 11 Billion, video ads accounted for 25 percent of all videos viewed;
  • Video ads reached 53 percent of the total U.S. population an average of 68 times during the month.
  • Video ads represented 2 percent of all minutes spent viewing video online.

  • Besides the video ads stats, almost all of the other numbers are very close to the ones in the previous reported months. So there is an overal stabilization in video audience, but the number of ads have been getting up.

    There is another surprise when it comes to where the video ads are seen though: Hulu was the uncontested champion until here, but for what I think is the first month ever, Google Sites (Youtube) is the top property in number of video ads delievered.

    That means that Google is getting much better at delievering video ads and that Google Adwords for Video is paying off big time! And that also shows on the recent comments this week on a Google earnings call that Youtube has found “their [business] model”, and that right now they now have “had thousands of partners now making more than six figures a year”, meaning they’re making big money on ads indeed!

    He also gave a great quote which sums up one of the greatest things about online video ein general, and with that we finish this post:

    “YouTube unites the world through video”