While we just stepped in on a new month and new year even, we haven’t discussed the latest comScore available report on video results yet. It is for the month of November 2012 for the US, and shows the maturity of the current online video market in the numbers presented.

Here are the main stats:

  • 182 million U.S. Internet users watched online video in that month;
  • Those correspond to 85.5 percent of the whole U.S. Internet audience
  • Nearly 40 billion pieces of content were watched;
  • And the duration of the average online content video was 5.4 minutes
  • Video ads reached 10.5 billion views.
  • … which accounted for 20.8 percent of all videos viewed
  • And their average duration was 0.4 minutes.

Quite similar to the previous month report then, showing that those huge numbers continue very big month after month.

When it comes to top properties viewed, Google Sites (Youtube) comes first, but the surprise comes at 2nd place, with NDN – News Distribution Network, “a video source for the intelligent and profitable newsroom” and a virtual unknown to these reports – and to most people, really! Facebook comes back to 3rd place after a struggle in the past few months in 5th and 6th place.


As for top delivering ads, Brighroll continues its surprising number position gained last month, with Google Sites and Hulu right beneath it.

videonovember2here and expect the December report to hit in the next few weeks.