Last week comScore release the latest of their monthly video reports (for the United States) and not suprise there, big numbers for online video. In particular, it matched the all-time high for video ads seen in June of this year, with 11 Billion.
But there are other noteworthy stats, let’s take a look at some of them:
- 183 million U.S. Internet users watched online video (up from the previous month’s 181.5 million)
- That represents 86 percent of the U.S. Internet audience
- They watched more than 37 billion pieces of video content
- The duration of the average online content video was 6.1 minutes
- Video ad views reached nearly 11 billion (up 1.5 billion video ads seen, from last the previous month’s 9.5 billion)
- Video ads the accounted for 22.6 percent of all videos viewed
- The average online video ad was 0.4 minutes.
- Google sites is champion once again in the top properties where videos were watched
- And surprising the search giant lost its number one position in video ads deliered, to BrightRoll Video Network
Once again big numbers for online video in the US, and shows a consolidation of the market in this territory. It also shows that big players are also actively fighting for the upper spots in video ad delievering, which means they’ll be pushing them out more and more and so we’ll continue to see the video ads numbers reach new hights over the next year.
For the full comScore report, go here.