Weekend reading

Startup, Marketing and Video posts of interest from @fergusdyersmith found and tweeted this week

Follow me here – http://twitter.com/fergusdyersmith

IAC’s HowAboutWe co-founder: How to Avoid Delusional Thinking in Start-up Growth Strategy (Guest Post) http://bit.ly/1z6Ck0W
How to Gather Customer Insights to Increase Landing Page Conversions http://http://bit.ly/ZpAeZy
These 15-Second Sound-Meets-Art Ads for Sonos Are Totally Mesmerizing http://bit.ly/1CjItmE
Tubular Labs White Paper Shows How Top Brands Succeed on YouTube http://bit.ly/1sQk9IC 
The YouTube Creator Academy goes global http://bit.ly/1z9Amgc
The Sense of Style: Psycholinguist Steven Pinker on the Art and Science of Beautiful Writing http://bit.ly/1w6ueQg
YouTube Opens a Studio for New York Video Entrepreneurs http://bit.ly/1z9AGLY
Former Google CEO: Here’s How to Build a $300 Billion Company http://bit.ly/1sLfjMm
The Best Infographics of the Year: Nate Silver on the 3 Keys to Great Information Design and the Line Between Editing and Censorship http://bit.ly/1sUTvhx  –
Roku Is Rolling Out Its Own Video Ad Network http://bit.ly/1CozMHP