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YFM Equity Partners and Wooshii

YFM Equity Partners provide further investment to support Wooshii on their Video Production growth trajectory.

Wooshii has received additional investment from YFM Equity Partners’ (YFM) to support our continued growth trajectory and further our technology investment.

Founded by CEO, Fergus Dyer-Smith 10 years ago, Wooshii has reinvented the video production offering by giving enterprise organisations the convenience and quality of a traditional production service with the additional benefits of a decentralised, global creative network – all connected and enhanced through proprietary technology. This enables us to provide clients with a video content management solution that scales with their needs, delivers international reach and makes video production faster and more transparent.

Headquartered in London servicing EMEA, with a 15-strong team in LA servicing the North American and APAC markets, and a centralised state-of-the-art post production studio in the North East, we’ve built up a client base which includes Amazon,, Thermo Fisher and Park Hyatt. We currently work with around 16,500 creators across 132 countries.

Wooshii was first backed by YFM Equity Partners in 2019 with a £3.6m investment and the PE house is now making a further multi-million pound investment from its BSC, BSC2 and Growth Fund II funds. The latest seven-figure investment grows YFM Equity Partner’s stake and provides further growth capital.

“This latest investment will enable us to build-out our sales and account management teams in order to grow and enhance relationships with key customers. It will also allow the further development of a suite of proprietary video asset management software tools which will further enhance customer relationships and drive value over coming years.” says Dyer-Smith.

“The massive growth in video production over the last ten years saw an even greater acceleration in 2020 as businesses worldwide turned to online marketing with video being recognised as one of the most powerful communication tools. With lots of companies wanting to grow their output, Wooshii offers the benefits of a global network of production agencies and freelancers, able to make videos anywhere in the world, combined with sophisticated technology to connect that network with us and our customers. In addition to creating content, we also have the expertise to manage the process of running video operations and even to help evaluate a company’s video assets and so help them make the most of their content.” he continued.

“We’ve seen demand from clients to scale-out their video operations growing much faster than anticipated, and with the package of technology solutions we’ve developed, Wooshii is in a great position to help. We’re pleased that YFM Equity Partners is continuing this journey with us; they’ve proved to be a truly supportive partner which was particularly put to the test during the disruption of the first lockdown when they stood firm behind their portfolio businesses. In fact, 2020 was another year of growth for us, YFM Equity Partners have been there if we needed them and are happy to back us to optimise the new opportunities we have identified.”

Jonathan Simm, partner at YFM Equity Partners added: “Wooshii has proved to be resilient, performing strongly last year, and this latest investment will enable the company to expand its team and continue its cutting-edge in-house development work. The company offers a number of innovative, proprietary products including tools for sharing video files and remote production. It is also building a platform to allow corporates to consolidate all of their video assets centrally in a single system, giving visibility and enabling them to extract more value. We believe the business and the market has huge potential, and Wooshii is on track to reach its target of £6m turnover this year.”

YFM Equity Partners has been investing in growing businesses in the UK since 1982, with a focus on helping them to scale. The YFM Equity Partners team comprises Jonathan Simm and Victor Christou. Other advisers on the deal included Poppy Wilkinson and Tom Durrant of Gateley who advised YFM Equity Partners and Brabners who advised Wooshii.

(Left to right: Jonathan Simm, YFM Equity Partner | Fergus Dyer-Smith, MD Wooshii | Darryl Newton, COO Wooshii)

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