What do we have for you? Only everything you need to know about product videos.
We’ve all been there. Had a browse online and come across a product you were interested in, but wished you could see more than just pictures and a description. Well, that’s where product videos come in. In the current digital landscape, product videos have become increasingly important for businesses looking to showcase their products in a more engaging and informative way – all while making an impact on your sales funnel.
So what exactly are product videos? Essentially, they’re videos that demonstrate or highlight a product in action, providing viewers with a better understanding of its features and benefits. And it turns out, people really want to see more of them! According to Wyzowl, a whopping 86% of people would like to see more videos showcasing products. And it’s not just viewers who benefit – marketers are finding that video is an incredibly effective way to increase user understanding of their product or service. In fact, Hubspot reports that 97% of marketers say video has helped them do just that. And if you’re a business looking to boost sales, consider this: Wyzowl also found that 84% of people have been convinced to buy a product or service after watching a brand’s video. So, are you convinced yet?
Benefits of Product Videos/ demo videos
First up, we’ve got increased engagement and conversion rates. Research has shown that customers are more likely to purchase a product after watching a video about it. (Cha-ching!) Video can make a call to action so easy.
Improved product understanding and trust – because let’s face it, who’s gonna buy something they don’t understand? Trusting a brand is earned. Video quality, brand voice, and a genuine tone across video content can not only reach potential customers but keep up with existing customers.
Better SEO and search engine rankings. Product videos can improve SEO and search engine rankings by increasing the time customers spend on your website and reducing bounce rates. This tells search engines that your website is providing valuable content, which can lead to higher rankings in search results. It’s like giving your brand a VIP pass to the front of the line.
Types of Product Videos
- Product demonstration videos
- Explainer videos
- How-to videos
- Customer testimonial videos
- Brand story videos
Not a video creator? That’s why we’re here. Wooshii has worked on all different styles of videos with some mega brands, like Amazon, Thermo Fisher Scientific, Google, Bloomberg, and a few other juicy names. See here for great examples of an explainer video, product video, how-to video, tutorial video, and product explainer videos we’ve produced.
Key Elements of a Successful Product Video
Number one, clear and concise messaging is crucial. In the content-creating world, nobody has got time for long-winded explanations. (Let’s face it attention spans are decreasing, scientists reckon we now have shorter attention spans than goldfish. So keep it short, sweet, and to the point.
Where were we? Oh yeah, you need high-quality visuals and sound. We’re talking about eye-catching graphics, stunning visuals, and audio that’s crispier than a bag of…crisps. You get it.
Next, you need an attention-grabbing intro and compelling call-to-action, people need to be sitting up a little straighter and curious to learn more.
Last but not least, whether you need a quirky 30-second video for your social media fans or a longer, more detailed explainer video for your website, make sure you’re keeping it authentic and appropriate for your audience. Product videos can be different, maybe you need an unboxing video or a talking head interview – think of an Apple product video or an SUV walkthrough video, whatever suits your brand’s identity Wooshii can help you out. Not all product videos need to be the same.
Tips for Creating Effective Product Videos
Define your target audience and get to know their needs. You can’t create a product video that resonates with your viewers if you don’t understand who they are or what they want.
Ensure you focus on the benefits, not just the features. Creating customer review videos is another handy way to do this.
Avoid technical jargon – your audience wants to know clearly how your product will make their life easier, happier, and more fulfilled.
Show the product in action and highlight its unique selling points. Give your audience a taste of what your product can do and what sets it apart from the competition.
And if you really want to hit home, incorporate storytelling and emotional appeals into your video. Whether it’s a touching personal story or a humorous anecdote, these elements can make your video more relatable and memorable.
Distribution and Promotion of Product Videos
Okay, let’s talk about the best ways to get your product demo video in front of the right people.
First up, we’ve got social media platforms because if you’re not utilising social media to promote your product videos, you’re missing out on a massive opportunity. Platforms like Instagram, TikTok, and YouTube are perfect for showcasing your videos to your followers and beyond.
Next, we’ve got email marketing campaigns. By incorporating videos into your emails, you can increase click-through rates and engagement with your audience.
And let’s not forget about posting videos on your product pages and landing pages. These pages are where people go to learn more about your products, so why not show them a video that demonstrates all the amazing features? Consider customer testimonials alongside your product demo videos.
Lastly, investing in paid promotion and influencer marketing can take your product video to the next level. By paying to promote your video on social media or partnering with influencers who align with your brand, you can get your video in front of a wider audience and drive more sales.
Your product doesn’t necessarily need to go viral (although yeah we gather that would be ideal), it just needs to reach the right audience effectively. To get there, these strategies need to start being implemented, like, yesterday.
Measuring the Success of Product Videos
First and foremost, you have to identify the key performance indicators (KPIs) that matter most to you. Are you focused on getting more views, driving engagement, or increasing conversion rates? Whatever it is, figure it out and make sure you’re tracking it. Once you’ve got that data, it’s time to analyse it and make any necessary adjustments to improve your results. Maybe your video needs a shorter intro, a clearer message, or more eye-catching visuals. Whatever it is, use the data to inform your decisions and make changes accordingly. And don’t be afraid to try new things. Maybe a different format, style, or platform will help you achieve better results. With these strategies in place, you’ll be able to create product videos that not only look and sound amazing but also drive real results for your business.
And urm, on that note, have you ever… urm heard of…our helpful friend? Wooshii.Insight? Think you guys would get along great.
Alright, time for the final take. To sum it up, product videos are super important for any business that wants to succeed in today’s market. They help you engage with your audience, increase conversions, and build trust. And with clear messaging, high-quality visuals, and killer intros, your product videos are sure to stand out from the crowd. So, if you haven’t started using product videos or are looking for an upgrade in your marketing strategy yet, what are you waiting for?
Wooshii’s got your back with an expert team and video production services that will help you create the best product video/ad possible. So, let’s get to work and start making some killer product videos!
Get in touch
Got a specific project in mind? Looking to change suppliers? Or perhaps you’re just after a bit of guidance on how to optimise your video marketing strategy? Chat to our team today and see how we can help.