One thing is for sure. People watch a lot of videos. The world is video crazy. And so are we. So here’s a list of 105 video marketing statistics that may come in handy when considering your marketing strategies. (2023 updated).
A Few General Video Marketing Statistics:
- 85% of businesses use video as a marketing tool. (Biteable)
- 80% of video marketers say video has increased dwell time on their website. (Wistia)
- 87% of video marketers say video has increased traffic to their website. (Wyzowl)
- 66% of consumers have actively searched for video content to find out more about a brand. (Hubspot)
- Videos that are lesser than 90 seconds long have a 50% retention rate. (HubSpot)
- Globally, half of all the videos that were produced last year (56%) were less than 2 minutes long. (HubSpot)
- Promotional videos for a product or service, brand storytelling videos, and product demos are the most common video types used by marketers. (HubSpot)
- 71% of B2B marketers and 66% of B2C marketers use video marketing. (Wyzowl)
- 80% of marketers create videos that are 3 minutes or less. (Wyzowl)
- With shorter attention spans, marketers have only 2.7 seconds to get the attention of their audience. (Marketing Mag)
- The most common videos created by marketers are explainer videos [72%], presentation videos [49%], testimonial videos [48%], sales videos [42%], and video ads [42%]. (Wyzowl)
- 35% of businesses are using intermediate or advanced analytics to track the performance of their videos. (HubSpot)
Video Marketing Effectiveness:
- 83% of marketers say video helps them with lead generation. (Wyzowl)
- 92% of marketers who use video say it’s an important part of their marketing strategy. (Wyzowl)
- 88% of marketers are satisfied with the ROI of their video marketing efforts on social media. (Animoto)
- 91% of consumers want to see more online video content from brands. (Wyzowl)
- 88% of people say video helps ease collaboration and improves efficiency in the workplace. (Limelight)
- 99% of marketers claim they will continue to use video in their approach. (Social Media Week)
- Video is the #1 form of media used in content strategy, overtaking blogs and infographics. (Hubspot)
- 70% of businesses say they’re creating more videos now compared to the same time last year. (Animoto)
- 96% of marketers have placed ad spend on video. (Animoto)
- Globally, people are watching around 84 minutes worth of videos every single day. What’s more, people in China and Sweden watch the most videos daily at approximately 103 minutes. (The Social Shepherd)
Video Consumption Behaviour:
- The average person watches 16 hours of online video content per week. (Wyzowl)
- There are predicted to be 3.5 billion digital video viewers in the world by the end of 2023. (Statista)
- Mobile video consumption rises by 100% every year. (Insivia)
- 59% of executives would rather watch a video than read text. (Forbes)
- 96% of people have watched an explainer video to learn more about a product or service. (Wyzowl)
- The average user spends 88% more time on a website with video. (Forbes)
- 72% of consumers prefer to learn about a product or service through video. (HubSpot)
- One-third of all online activity is spent watching videos. (WordStream)
- 6 out of 10 people prefer watching online video content compared to television. (Think with Google)
- The top two traits consumers report as important for an engaging video are clear messaging/storyline and authenticity. (Lemon Light)
Social Media Video Sharing:
- Videos generate 1200% more social media shares than images and text combined. (Wyzowl)
- 64% of consumers say watching a branded social media video has influenced a purchase decision. (Brightcove)
- 93% of brands got a new customer because of a video on social media. (Animoto)
- 85% of Facebook videos are watched without sound. (Digiday)
- 45% of people watch more than an hour of Facebook or YouTube videos a week. (Wordsream)
- YouTube is the second most visited website after Google, with over 2 billion active users. (YouTube, Press)
- 70% of YouTube viewers watch videos for “help with a problem” they’re having in their hobby, studies, or job. (Think with Google)
- Almost 93% of brands say they got new customers due to the videos posted on their social media accounts (Hubspot)
- Accounts with over 100,000 followers on Facebook have 71% of video content. (Social Insider)
- Only 12% of video posts on Facebook are live streams. However, they get double the engagement of pre-recorded videos. (Social Insider)
- 80% of videos on LinkedIn are viewed with the sound off – which is why 70% of videos are designed for silent viewing (with texts or captions) are more likely to be watched till completion. (LinkedIn)
- One-third of the most-watched Instagram Stories came from business profiles. (Sprout Social)
- 46% of marketers are using live video as a social media tactic. (Hubspot)
Video Conversion Rates:
- 72% of businesses say video has improved their conversion rates. (Hubspot)
- 70% of marketers say video produces more conversions than any other content. (Vidyard)
- 53% of marketers say video marketing has a higher ROI than any other type of marketing. (Brightcove)
- 88% of marketers say video marketing provides them with a positive ROI. (Wyzowl)
- Video marketers get 66% more qualified leads per year. (Aberdeen Group)
- 51% of marketing professionals worldwide name video as the type of content with the best ROI. (Adobe)
- Attaching a video in an email can lead to a 200-300% increase in CTR. (Forrester)
- Marketers who incorporate video into their campaigns experience 34% higher conversion rates. (Vidyard)
- 84% of marketers say video has helped them generate leads. (Lemon Light)
- Shoppable video is starting to show higher conversion and click-through rates than display ads. (Internet Retailing)
Video and Sales:
- 80% of video marketers say video has directly helped increase sales. (Wyzowl)
- 39% of viewers call a vendor after watching the video. (Forbes)
- Sales teams that use videos in their emails get a 16% higher open rate and a 26% increase in replies. (Sales Loft)
- Companies that use video in their marketing see 49% faster revenue growth compared to those that don’t use video. (Aberdeen Group)
- 69% of consumers believe a product demo best assists them when making a purchase. (Vidyard)
- More than half of shoppers say online video has helped them decide which specific brand or product to buy. (Google)
- Product videos create the highest ROI compared to other video types. (Wyzowl)
- 48% of B2B buyers use their smartphones to watch videos. (Rocketwheel)
- According to Statista, video advertising spending in the U.S. was estimated to be $55.34 billion in 2021. It’s anticipated that number will increase to $78.5 billion by the end of 2023. (The Social Shepard)
- 93% of consumers find video helpful for post-purchase instructions. (Animoto)
Video and Customer Engagement:
- 54% of consumers want to see more video content from a brand or business they support. (Hubspot)
- 72% of customers prefer learning about a product or service through video. (Hubspot)
- 53% of smartphone users feel more favorable towards companies that offer instructional or how-to videos. (Google)
- 43% of video marketers say video has reduced the number of support calls they’ve received. (Wyzowl)
- 68% of users prefer to watch an explainer video on how to fix a product instead of getting in touch with customer support. (Yans)
- As many as two-thirds of consumers (66%) say they pay the most attention to short-form videos—2.5 times more than long-form videos. (Sprout Social)
- LinkedIn users are 20x more likely to share a video than any other type of post. (LinkedIn)
- Using the word “video” in the subject line increases open rates by 19%, CTR by 65%, and cuts the number of unsubscribes by 26%. (Rocketwheel)
- 39% of customers want more explainer videos from brands. (Wyzowl)
- Consumers are 155% more likely to look up your brand-specific terms after they’ve been exposed to display ads. (Hubspot)
- Paid ad channels with the highest reported ROI rate are Facebook Ads and Google Ads. (Hubspot)
Video and ROI:
- 87% of marketers feel that video has a direct, positive impact on sales – another all-time high. (Wyzowl)
- 73% of B2B companies claim video content had a positive impact on their ROI numbers (Tubular Insights).
- Companies that use video in their marketing see 49% faster revenue growth compared to those that don’t use video. (Aberdeen Group)
- 74% of marketers said that video content outperforms other types of content in terms of ROI. (Demand Sage)
- 64% of customers globally make purchases after going through the brand’s social videos. (Demand Sage)
- ROI was recorded by 92% of video marketers. (Demand Sage)
- 91% of marketers are satisfied with the ROI of video on social media. (Animoto)
- 63% of businesses have increased their digital marketing budgets just this past year. (Localiq)
- 50.9% of B2B decision-makers use YouTube to research purchases. (Rocketwheel)
Video and SEO:
- Video drives a 157% increase in organic traffic from search engines. (Brightcove)
- It’s estimated that in 2022, 82% of the global internet traffic came from video streaming and downloads. That’s an 88% increase in traffic share from 72.3% in 2017. (Cisco)
- Videos are 50 times more likely to rank on the first page of search results than traditional text-based content. (Forbes)
- Video search results have a 41% higher click-through rate than plain text results. (Animoto)
- Adding video to your website can increase the chance of a front-page Google result by 53 times. (Comscore)
- Including a video on your landing page can increase conversions by up to 80%. (Hubspot)
- Videos can help reduce bounce rate, which is a positive signal to search engines that your website is relevant and engaging. (Search Engine Journal)
- Videos add 2 minutes to the average time a user spends on your site. (Comscore)
- Blog posts with video have a 53x higher chance of ranking on the 1st page of Google. (Convince & Convert)
- Blog Posts with Videos see a 157% increase in search traffic compared to solely text-based blog posts. (Search Engine People)
Video and Consumer Purchase Behavior:
- 90% of consumers say video can help them make buying decisions. (Social Media Week)
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Biteable)
- 65% of executives have visited a vendor’s site after watching a video. (Forbes)
- 70% of YouTube viewers have made a purchase from a brand as a result of seeing it on YouTube. (Rocketwheel)
- YouTube is the #1 purchase driver on social. (Animoto)
- Over 40% of global shoppers say they have purchased products they discovered on YouTube. (Google)
- Over 500 million (half a BILLION) people are watching videos on Facebook every day. (Forbes)
- Almost 2/3 of consumers get purchase ideas from watching videos. (Neal Schaffer)
- 84% of people declare that they have been convinced to make a purchase as a result of video marketing efforts. (Neal Schaffer)
- Making customers laugh results in a 92% increase in purchase intent. (Neal Schaffer)
