Not logged in
Producing a video for the Internet is a relatively new skill still in its infancy. Whilst traditional video production techniques have been around since the 1980's, shooting a website video production has only come into its own since the advent of sites such as YouTube and Vimeo.
As an increasing number of companies turn to videos on their website, the field of online video production is seeing large growth and the knowledge around short form, website video is becoming increasingly well documented.
Website video has seen a dramatic increase in the past 10 years. It is becoming increasingly simpler and cheaper to produce and distribute your video production online.
Companies and businesses are finding numerous ways to use video on their website. The top five website video formats are:
- Product Demo Videos
- Customer testimonial videos
- Screencasts
- Website Intro Videos
- Video Advertising
And that is just the start. Jim Foxx produced over 41 ways you can use video to market your business using website video - http://onemarketmedia.com/blog/2009/12/42-ways-to-use-video-to-grow-your-business/
Website Video
Producing "professional" website videos still requires some significant skills and, whilst you can learn a good deal from many online resources, as well as procure the equipment at a relatively low rate, producing great website videos is still best left to those that have dedicated their time to learning this skill.
Video production services do not, however, come cheap and finding an affordable route to produce great quality video content can seem a daunting task.
Enter Wooshii... Wooshii has built a growing community of video makers, website video producers and animators all ready to work on your website video production.
The majority of projects posted through Wooshii are website videos and as a consequence the community has built up a great track record producing these types of videos. http://wooshii.com/case-studies/
Whilst the video producer can help you ensure that your video is produced to a high standard, here are our 5 top tips to ensure you get the most from your website video production:
- Keep The Script Short - The optimum length for a website video is around 1-2 minutes. People online have short attention spans so inform them quickly
- Communicate constantly - the more you talk to your website video producer the more likely the outcome of your video project will be successful
- Reference other videos - Whilst communicating with your video producers, show them other website video productions you like and admire
- Share it - Once you have your video, share it through video sharing sites like YouTube and Daily Motion, as well as adding it to your website
- Make more - If you have several services or products, then consider producing a series of website videos that you can place on each separate section of your website
RSS Feeds