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Insights
How Connected TV Ad Spend Will Surge in 2024: Predictions and Strategies
In an era where technology is at the forefront of every industry, the advertising world is no different. The landscape of television advertising is shifting—moving away from traditional TV ad spend to a more digitally-oriented approach. It’s time to explore the phenomenon that is predicted to dominate the advertising industry in 2024: Connected TV (CTV) Ad Spend. Buckle up!
Insights
Generative AI and Marketing Within Enterprise.
Andreessen Horowitz (aka @a16z) recently shared some findings from their latest exploration into the world of Generative AI. We dive into the implications for marketers.
Insights
Ready or Not: AI Is Redefining the Modern Workplace
AI is reshaping the workplace. A report by Microsoft and LinkedIn, looks at how employees are adopting AI tools.
Insights
Visual Reasoning: The Next Frontier in AI-Powered Marketing
Discover how Whiteboard-of-Thought AI prompting could revolutionize marketing. Learn about visual reasoning in AI, potential applications, and how to prepare your team for this game-changing technology.
News
Introduction to Prompt Engineering for Marketers
Ready to level up your game with the latest AI wizardry? Welcome to the fascinating world of prompt engineering – your new secret weapon in…
Insights
Practical Advice on Using Large Language Models Securely and Responsibly
Large language models like ChatGPT have captured the imagination – and for good reason. They enhance productivity, automate mundane tasks, and assist in complex decision-making…
Insights
Exploring AI Ethics In Marketing: Key Insights from DeepMind’s Latest on Advanced AI Assistants
A dive into the ethical implications of AI with our review of DeepMind’s ‘The Ethics of Advanced AI Assistants.’
Biotech
Helping Biotech Understand Video
Discover how we helped a global Biotech giant save 40% on video production, as well as uncovering hidden procurement, performance & ROI data.